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Book Publishers Are Quietly Using More AI. Staff Are Revolting
In headline after headline this year, American book publishers have appeared to be fighting back against generative AI, from suing Google for copyright infringement to canceling books by authors suspected of using LLMs. But behind the scenes, at least three of the Big Five US book publishers --
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Major book publishers are embracing generative AI.
Publishing staffers told Wired that bots are being used to make cover art, emails, rejection letters, copy for back covers, and marketing materials, including AI-generated promotional videos. While the unhappy staffers have expressed legal, ethical, and environmental AI concerns to execs, these are
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As They Supposedly Battle AI Slop, Major Publishers Reportedly Cover Their Books in It
In the 21st century publishing world, I can tell you from experience that even before LLMs, book authors who didn't step in and do things themselves -- or hire a freelancer with part of their advance -- could often end up seeing surprisingly little effort go into things like design and publicity
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Three of America's Big Five book publishers are secretly using generative AI tools like ChatGPT and Claude for cover art, marketing materials, and publicity copy without author consent. Employees at HarperCollins, Simon & Schuster, and Hachette reveal growing concerns about ethical and legal implications as executives dismiss objections as the cost of doing business.
While the publishing industry publicly battles generative AI through copyright infringement lawsuits and book cancellations, three of America's Big Five book publishers are quietly integrating AI tools into their operations. HarperCollins, Simon & Schuster, and Hachette have deployed large language models without public disclosure or author consent, according to interviews with more than two dozen anonymous publishing industry workers
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. Major book publishers using AI spans everything from cover art generation to marketing materials, with ChatGPT and Claude becoming standard tools across multiple divisions2
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Source: Wired
At HarperCollins, senior leadership purchased Claude licenses from Anthropic months ago but struggled with implementation strategy. The company then required dozens of junior and senior staff to become "AI Champions" through mandatory monthly brainstorming sessions
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. When employees raised ethical and legal concerns of AI along with environmental impacts during spring sessions, leadership dismissed these objections as "the cost of doing business." The company later added a statement to its employee portal claiming AI's environmental impact represents only a small part of individual digital carbon footprints1
.Staff backlash against AI intensified as HarperCollins expanded its toolkit beyond Claude to include ChatGPT and Jasper, an agentic platform promising end-to-end marketing workflow automation
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. One employee called the AI investment "a slap in the face," noting that money spent on software nobody wanted could have addressed persistent salary concerns. The average entry-level salary for New York City publishing employees at the Big Five and Scholastic stood at $47,583 in 20231
.AI in publishing has become particularly prevalent in generating publicity copy that appears on Amazon, Goodreads, and back covers. This AI-generated content is used to pitch books to booksellers, journalists, content creators, and critics
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. Literary agents began suspecting specific Big Five editors were using AI tools in publishing to write rejection letters earlier this year. Agents compared emails on different books from the same editors and identified classic signs of AI writing, including repetitive "not this, but that" phrasing and the rule of three. Employees at Simon & Schuster, HarperCollins, and Hachette confirmed these suspicions1
.Publishing staffers report bots are creating cover art, promotional videos, and various marketing materials
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. At least one HarperCollins division has gone "all in" on AI since gaining software licenses, including producing AI-generated marketing videos1
. The publishing industry faces mounting concerns as automation threatens the human expertise that traditionally defined quality book production.Related Stories
The lack of author consent has emerged as a critical issue. One literary agent revealed they now require publishers to agree upfront not to run entire unpublished manuscripts through LLMs for generating promotional text. This practice had apparently become widespread, with agents noting the agreement "was meant to protect authors from tech companies, but it also applies to the company buying and publishing the book"
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.Meanwhile, cases of authors using LLMs to write books extend far beyond publicized incidents like Hachette's Shy Girl or Macmillan's Call Me, I'll Hide the Body. One editor stated that "every single imprint has a story of someone very esteemed who had a book canceled because of blatant AI use" without making news
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. The Macmillan deal cancellation, estimated at $2 million following a 14-party bidding war, stemmed from copyright infringement concerns rather than quality issues3
.The publishing industry's contradictory approach to generative AI reveals deeper tensions. While Big Five publishers jointly sued Meta for copyright infringement in May, they simultaneously deploy the same technology internally
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. A Hachette spokesperson stated the company supports AI tools for operational purposes when they help books reach more readers but opposes creative uses including author and partner communications1
. Simon & Schuster's global chief marketing officer Wibke Grutjen confirmed employees across all functions access enterprise-level AI tools, though usage remains optional and tools require vetting and approval1
.Efficiency gains appear to drive executive enthusiasm despite staff resistance. Meg Reid, publisher of independent Hub City Press, predicts LLM-written marketing and publicity "feels pretty inevitable" for the Big Five, creating a divide between corporate publishers seeking efficiencies and smaller publishers insisting humans remain central
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. This shift occurs as the Association of American Publishers reports 16.1% revenue growth from 2021 through 2023, even as reading for pleasure declined approximately 3% annually from 2003 to 20233
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