Nothing plans AI smart glasses for 2027 as CEO Carl Pei embraces multi-device strategy

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London-based hardware company Nothing is developing AI-powered smart glasses for release in the first half of 2027, according to Bloomberg. The company will also launch AI-featured earbuds later this year. CEO Carl Pei, initially resistant to the idea, has now embraced a multi-device strategy to compete with major tech companies like Meta, Google, Samsung, and Apple in the emerging smart glasses market.

Nothing Shifts Strategy to Enter Competitive Smart Glasses Market

Nothing, the London-based hardware startup valued at $1.3 billion, is preparing to release AI-powered smart glasses in the first half of 2027, according to a Bloomberg report citing anonymous sources

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. The move marks a strategic pivot for CEO and co-founder Carl Pei, who was initially resistant to the idea but has since told employees he wants to focus on a multi-device strategy that expands beyond the company's existing smartphones and audio gear

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Source: Gizmodo

Source: Gizmodo

The AI-enhanced smart glasses will feature cameras, microphones, and speakers, but won't include built-in displays like augmented reality headsets

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. Instead, they will rely on smartphones and cloud computing to handle AI processing, designed to help automate tasks and offer a more personalized user experience

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. This approach mirrors Meta's Ray-Ban AI glasses strategy, positioning Nothing's device as a connected companion rather than a standalone product.

AI-Featured Earbuds to Launch Before Smart Glasses

Before the smart glasses debut, Nothing plans to release AI-featured earbuds later this year, continuing the company's track record in wireless audio hardware

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. Last year, Pei told TechCrunch the company planned to release its first AI device in 2026, though he didn't specify what kind of device it might be. The earbuds represent Nothing's first step into AI-focused wearables, building on its formidable presence in the audio category

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Nothing has already integrated AI throughout its operating system, letting it handle tasks such as analyzing voice memos and screenshots

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. The company recently launched a tool that lets users create mini apps and home screen widgets using AI prompts, which can be shared with other Nothing users.

Unique Design Approach Could Differentiate in Crowded Field

Nothing is known for its distinctive aesthetic, with Android phones featuring LED lights and transparent backs, and headphones with square-shaped ear pads. The company plans to apply that same unique design approach to the smart glasses, according to sources familiar with the matter

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. This design philosophy, inspired by Teenage Engineering, has helped Nothing develop a niche following among tech enthusiasts and developers despite accounting for only a tiny share of the smartphone market

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Source: 9to5Google

Source: 9to5Google

Facing Intense Competition from Tech Giants

Nothing will compete with major tech companies already established or entering the smart glasses space. Meta has launched multiple versions of its smart glasses and recently announced new Ray-Ban models that support prescription lenses

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. Google and Samsung are planning to roll out their glasses in the Android XR space this year, utilizing Gemini for AI implementation

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. Apple is also rumored to release smart glasses early next year, featuring computer-vision cameras that feed data into the Siri digital assistant

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The timing presents both opportunity and challenge. By the first half of 2027, the market will be significantly more crowded, and it may take more than design innovation to make Nothing's glasses compelling

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. Privacy concerns surrounding smart glasses, largely driven by Meta's products, could also impact market reception.

Strategic Expansion Beyond Smartphones

Nothing became a unicorn last year after raising a $200 million Series C round at a $1.3 billion valuation, with backers including GV (formerly Google Ventures) and Qualcomm Ventures

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. The company recently released two new phones, a low-end 4a and mid-tier 4a Pro, with positive reception due to pricing and design

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Source: TechCrunch

Source: TechCrunch

Pei, co-founder of popular China-based brand OnePlus owned by Oppo, has repeatedly stated that Nothing needs to innovate on both hardware and software fronts, leveraging AI to stand out in markets dominated by Apple, Samsung, and Google

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. The company has focused on growing in emerging markets including India and parts of Europe, though it hasn't made significant inroads in the US

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