Nvidia's own DLSS 5 trailer removed by YouTube after Italian TV channel files copyright strike

Nvidia's own DLSS 5 announcement video gets taken down by YouTube in Italy due to a copyright strike -- local TV channel sent a copyright strike to every YouTube video for using the trailer it used for its own broadcast

YouTube's AI moderator took down videos that contained clips of the DLSS 5 trailer, including Nvidia's own announcement. A local TV channel has successfully sent a YouTube strike to every video on the Italian version of the platform that used the DLSS 5 trailer, including Nvidia itself. Gaming content creator NikTek said on their X account that the Italian media company used footage from the DLSS 5 trailer for its own coverage. However, it seems that an overzealous employee of the Italian company sent out a mass DMCA complaint, and then YouTube's AI moderators stepped in and took down every other video that had the same content. What's ironic is that even Nvidia, the source of the clip in question, was taken down by YouTube. While it's easy to blame a company or its employees for this misstep, the larger issue here is that YouTube seemingly took action without looking at the details of the complaint. The video platform says that it uses AI technology for content moderation: "In our systems, AI classifiers help detect potentially violative content at scale, and reviewers work to confirm whether content has actually crossed policy lines," the company said on its blog. "AI is continuously increasing both the speed and accuracy of our content moderation systems." However, many creators are complaining about YouTube's use of AI technology. It is estimated that the platform terminated more than 12 million channels in 2025 due to violations of its terms of service, most of which have been flagged by AI. However, some of the affected creators complained that the reasons for the takedown are inaccurate or false positives. Some even said that their appeals were rejected within a few minutes of sending them, suggesting that the case did not even go under human review. This isn't the first time that an original video was taken down by another channel that also used it for its own coverage, but Nvidia, by far, could be the largest victim yet. Furthermore, many other creators who used the same clip for their reaction videos have also been affected. While Nvidia might have the muscle and resources to get YouTube to reinstate its video (which hasn't happened yet at the time of writing), these smaller creators would likely have a harder time getting their videos back. More importantly, the takedown might add a strike to their account, which is something that many try to avoid, as it could potentially lead to the banning of their channel or account. Follow Tom's Hardware on Google News, or add us as a preferred source, to get our latest news, analysis, & reviews in your feeds.

NVIDIA's DLSS 5 trailer has been taken down due to 'copyright' infringement

TL;DR: NVIDIA's DLSS 5 trailer, praised for enhancing game visuals but criticized for character faces, was removed from YouTube due to a copyright claim by Italian channel La7. The automated takedown affected all related videos, including NVIDIA's official one, highlighting issues with YouTube's copyright enforcement system. Okay, so NVIDIA's big DLSS 5 reveal trailer from its GTC conference last month has been one of the most talked-about PC gaming-related announcements for all of the wrong reasons. The AI rendering tool, which applies an almost post-processing filter to games like Resident Evil Requiem to deliver 'photorealistic' lighting and visuals, has come under fire from seemingly every corner of the gaming community. And although the effect on in-game environments is impressive, it's the difference it makes to character faces that has stirred the most controversy. The backlash has been so vocal that NVIDIA CEO Jensen Huang responded to criticisms multiple times in recent weeks, while reiterating that game developers control how DLSS 5 looks and that it's designed to maintain a game's artistic vision or art direction. And now, here we are in April, and NVIDIA's DLSS 5 announcement trailer is no longer available to watch on YouTube on the company's official GeForce channel. And no, it's not because NVIDIA is responding to the feedback and retooling the technology for a re-reveal or re-announcement; it's now blocked on "copyright grounds." A clear mistake, but also one that highlights the limitations of Google's automated system for YouTube. Apparently, the Italian television channel La7 included footage from the DLSS 5 reveal in a recent broadcast and has since copyrighted it. From there, essentially every video on YouTube with DLSS 5 trailer footage was issued a copyright strike and said to be in violation, with the videos taken down with the following message: "Video unavailable: This video contains content from La7, who has blocked it in your country on copyright grounds." This includes NVIDIA's official DLSS 5 announcement trailer, which had 2.3 million views before the supposed copyright strike. What makes this alarming is that the video was taken down with seemingly no human interaction or input, as it's clear that NVIDIA not only created DLSS 5, for better or worse, but also the trailer that has been a hot topic of discussion this year. We're assuming this will be resolved fairly quickly. Still, it will be interesting to see whether YouTube responds to this case and claims that false copyright infringement notices like this are prevalent on the platform.