OpenAI in India: Codex adoption jumps 27x as company pledges deeper investment

OpenAI to invest more in teams, partnerships in India, says Thomas Jeng

Codex has grown 27x since early 2026, and more than quarter of user requests on the platform are for non-coding tasks, the company said in a report. India has emerged as one of the top five markets for OpenAI's Codex and the artificial intelligence major will step up investments in local teams and partnerships to further push adoption of its products in the country, a top executive said. Codex has grown 27x since early 2026, and more than quarter of user requests on the platform are for non-coding tasks, the company said in a report. "We are seeing an enormous uptick in adoption, and we have deployed more credits in India across the Asia Pacific than any other market," Thomas Jeng, head of startups - APAC at OpenAI, told ET. OpenAI has partnerships with venture capital firms and learning and development communities in India. "We are in the process of getting additional help with these things," Jeng said. He said the startup ecosystem in the country has a degree of technical sophistication. Companies know how to build up their business, and transform workflows, and are applying this to global markets. "There are B2B enterprise software companies and startups that we work with that are targeting the US and other markets," Jeng said. "I personally would say that what stands out in the market is how diverse and wide-ranging the curves here are." OpenAI has partnerships with firms such as TCS, Infosys and Razorpay for Codex. The company will continue to invest heavily in the market, Jeng said. This is coming at a time of intense competition for OpenAI even as it prepares for its initial public offering (IPO) in the US markets. The company is losing enterprise market share to its rival Anthropic. Anthropic's business adoption in the US rose 3.8% to 34.4% in April, while OpenAI's fell 2.9% to 32.3%, according to fintech platform Ramp's recent AI index report. Responding to a query about enterprise dynamics, Jeng said Ramp's data represents a specific snapshot of a particular audience, generally in the Bay Area, and may not have the global implications. "At a very senior leadership level, we are continuing to invest further in our enterprise businesses," he said. The company is building its product service areas, which includes Codex. OpenAI's goal, Jeng said, is to improve ease of use and bridge the capability gap between what the AI is theoretically capable of versus how enterprises can experience it.

OpenAI Says Codex Usage in India Has Grown 27x Since Early 2026

India is emerging as one of the fastest-growing markets for OpenAI's Codex, with the company revealing that weekly active users in the country have increased 27 times since the start of 2026. The update was shared by OpenAI on the sidelines of Mumbai Tech Week and highlights the growing role of AI-powered tools among developers, startups and professionals across India. * Make Telecom Talk My Trusted Source According to OpenAI, daily interactions with Codex in India have also grown significantly, rising more than 20 times by late April compared to the beginning of the year. The company said India is now among the top five countries globally for Codex adoption and among the top ten for overall engagement. Codex Is Expanding Beyond Software Development While Codex is widely known as a tool that helps developers write and work with code, OpenAI says its use in India is expanding well beyond software development. More than a quarter of Codex requests from Indian users are now related to non-coding tasks. Users are increasingly relying on the platform to synthesise information, draft documents, automate research tasks and organise workflows and communication. The trend suggests that AI tools are becoming useful across a broader range of professional activities rather than being limited to programming alone.

Agentic platform Codex adoption in India up 27x since January, says OpenAI

India's adoption of OpenAI's Codex has surged 27x since early 2026, placing it among the top five global markets. The platform is increasingly used for non-coding tasks, democratising app and website creation for non-technical users. Codex is also accelerating product development and automating repetitive work, with significant enterprise collaborations underway. OpenAI's agentic coding platform Codex has seen active users in India grow 27x since the beginning of 2026, with the country now ranking among the company's top five global markets for Codex adoption and top 10 for engagement. "OpenAI models are no longer just about asking and answering questions. We are now transitioning into reasoning models and from there, into a more agentic world, where models actually go out and do the work for you," said Pragya Misra, head of strategy & global affairs, India at OpenAI, while speaking at Mumbai Tech Week today. The company said the data also reflects a broadening role for Codex in India, with more than a quarter of requests now related to non-coding tasks, signalling growing adoption beyond traditional software development workflows. "Codex is democratising building," Misra said, adding that even non-technical users are increasingly using the platform to build apps and websites through natural language prompts. She said Codex is helping compress product development timelines and automate repetitive tasks, allowing users to focus on more creative work. In February, analytics platform OpenAI Signals found that Codex usage for coding tasks in India was nearly 3x the global average, while coding-related queries from the country were almost three times the global median, according to a company statement. OpenAI has previously announced Codex-related collaborations in India with companies like TCS, Infosys, and Razorpay, across software engineering and enterprise workflow automation. India is also emerging as one of OpenAI's largest markets globally. "India is one of (?) our second-largest ChatGPT user markets," Misra said, adding that the company is now seeing increasing enterprise adoption across sectors. On May 11, OpenAI announced the launch of the OpenAI Deployment Company, aimed at helping enterprises adopt AI systems at scale. The venture focuses on participating directly in implementation, workflow design, and deployment inside client organisations, moving beyond selling AI through software subscriptions or cloud access.