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Rivian is pretty sure customers want AI, not Android Auto
The company's proprietary AI software may eventually integrate with apps like Gemini to control apps on your phone, Bensaid said. Electric vehicle maker Rivian is about to launch its new SUV, the R2, on June 9. In a recent podcast appearance, the automaker's software chief Wassym Bensaid dismissed the possibility of Rivian embracing popular third-party infotainment integrations like Android Auto or Apple CarPlay, saying that "deep AI integration" makes "the entire CarPlay debate completely obsolete." Appearing on the Decoder podcast to talk about the R2 and Rivian's joint venture with Volkswagen, RV Tech, Bensaid told The Verge editor-in-chief Nilay Patel that the company's proprietary Rivian Assistant AI will be able to interface with other AI assistants like Gemini, eliminating the need to project software from your phone onto an in-car display. Bensaid acknowledged that Rivian's customers wanted integration with systems like Android Auto and CarPlay at one time, referencing surveys that showed "more than 70 percent of customers were requesting CarPlay." But in a more recent survey, he says, that number was under 25 percent. Thanks to improvements in Rivian's own software, Bensaid says, "CarPlay or Android Auto is no longer the topic of discussion." Patel pressed Bensaid on what seems like an irreplaceable benefit of platforms like Android Auto and CarPlay: baked in support for all your apps without any extra work for automakers. Bensaid said that "in the future," it'll be possible for Rivian Assistant to integrate with Gemini to control specific apps on your phone by voice, eliminating the need for popular third-party infotainment integrations. Rivian's been a notable US holdout in Android Auto and CarPlay adoption, and given Bensaid's comments, it doesn't seem like that's likely to change any time soon. Rivian describes the subscription-based Rivian Assistant as an "AI-based digital co-pilot." As Bensaid explains it, the software is deeply integrated in Rivian's vehicles, where it can do things like adjust some vehicle settings and features, summarize texts from a paired phone, and answer troubleshooting questions about your specific vehicle.
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Why Rivian is ignoring Android Auto for a solution that might not work
I've been covering Android and other mobile technology for close to ten years now, with a specific interest in phone accessories, e-readers, and what makes each individual phone different from another. I delight in looking at the phone market from as many angles as possible, and while my opinions may be odd, at times, they're always from the heart as much as the head. I have a background in the mobile accessories world, which explains my odd enthusiasm for cases and things that clip onto smartphones. I worked for Digital Trends from 2017 to 2025. Rivian's Chief Software Officer, Wassym Bensaid, has revealed why his company's cars will never integrate Android Auto or Apple's CarPlay, and the answer is as tiring as it is predictable: AI. Speaking to The Verge's Decoder podcast, Bensaid said Rivian has no plans to adopt either of the two top mobile mirroring operating systems, and is instead putting all of its ducks into an AI-powered solution. Rivian is relying on a magic bullet Rivian has been holding out on implementing Android Auto and CarPlay for a long time now, and they're certainly not alone in doing so. A number of manufacturers have either never offered either, or have backed away from support recently in favor of working out a joint effort. Now, we know more-or-less what Rivian is planning. According to Bensaid's words on the podcast, Rivian is instead working on a system that uses AI to recreate many of the same features we've come to love on traditional smartphone-mirroring apps like Android Auto. This would take the form of a dedicated AI assistant that would, presumably, play music through various services, and use navigation data to take you to your destination. He also made the argument that Apple CarPlay and Android Auto are too invasive, which is a pretty good point. As things stand, Apple and Google currently get the data gleaned from a car's journey and the apps used -- and that's data that car companies would much rather keep for themselves. However, is this really the right way forward? Services like Android Auto and Apple CarPlay are popular because they work. The two of them have effectively killed off the old infotainment system, where car manufacturers would create their own operating systems for the car. Bug-ridden, barely updated, and lacking in features, these systems are happily in the rear-view mirror now. Returning to those days might not be the best choice, and the decision seems to be fueled by the idea that AI will function as a magic bullet and solve all of those previous problems. But it seems more likely that AI, prone to its own problems, may not be the salve Rivian is hoping for. As useful as AI can be for a number of tasks, it is prone to hallucinations, and it makes as many mistakes as it does successes. Relying on it to replace a reliable software experience like Android Auto may be asking too much of any in-house AI assistant. However, if it works, we could all end up with our own Kit from Knight Rider in our cars. And that's a future worth gambling on.
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Rivian Says Fight Over Apple CarPlay Is 'Completely Obsolete' Thanks To AI
* Rivian says that AI in the cabin is the future of in-car controls. * This essentially puts the debate over Apple CarPlay integration to bed, at least in Rivian's eyes. * Whether consumers agree remains to be seen. A lot of people love Apple CarPlay and Android Auto. The idea of mirroring your phone to the infotainment system is a huge selling point. But an increasing number of automakers, including Tesla, General Motors, and Rivian, to name just a few, are turning their nose up at the idea and instead using their own in-house solution. Recently, Rivian's chief software officer, Wassym Bensaid, elaborated on the company's software philosophy. It turns out that the EV maker still isn't a huge fan of stuffing CarPlay into its cars and instead believes that no amount of buttons or screen mirroring can replace the interface that really matters: your voice. Bensaid revealed the automaker's software direction during a recent interview on the Decoder podcast. He noted that screen-mirroring tech like CarPlay presents the unique challenge of taking over every single pixel of a car's infotainment, which isn't how Rivian sees itself interacting with the people using its software. Moving forward, Rivian believes that everyone's favorite buzzword -- AI -- will be the preferred way that drivers interact with their cars. This means that features like Rivian Assistant will be front and center, controlling major vehicle functions as the tech matures. That last nugget about the tech maturing is the most important part. We all know that using voice assistants has been a subpar experience on certain vehicles. Even Rivian's customers have complained about the in-car voice recognition in the past, which means putting a lot of trust in the company to fixing the software moving forward (and won't accidentally turn off your headlights while driving like some other brands). Bensaid says that the use of AI makes the CarPlay argument moot. Here's an excerpt from Decoder's interview: What we're seeing right now with the advancement of AI technologies is just another reason why I deeply believe that RJ and Rivian made the right choice by investing into our own technology and software. Cars are moving from, as you said, the buzzword "software-defined" to "AI-defined." The possibilities now for such deep AI integration in the car make the entire CarPlay debate completely obsolete. I really believe that the way you interact with apps -- which are mono-threaded with single buttons or single icons -- will be completely reshaped into a world where an agentic integration presents itself as a wholesome user experience. He continued to note that Rivian believes that voice "has the chance to be the primary interface in the car," meaning that while buttons do exist, they shouldn't be the primary way that the driver interacts with features inside of the vehicle. This, of course, minimizes the need for additional hardware and helps to cut the cost of physical parts. But it also eliminates the need to dig deep into software menus to find certain features. The problem with CarPlay's integration is that this sort of agentic use of AI isn't really available to Rivian or other automakers, at least not yet. So Rivian can quickly pump out new features and improve functionality much more quickly than if it were waiting on a third-party partner. Bensaid also noted that Rivian's number one requested feature was CarPlay. Five years ago, more than 70% of respondents surveyed by Rivian said they wanted CarPlay in their vehicle. Rivian didn't budge, though, and that request has recently dropped to less than 25%. Bensaid attributes that success to the number of features that Rivian shipped over the last five years, essentially upping the level of convenience of the in-car tech faster than Apple could pump out similar integrations in CarPlay. And while you may be burning tokens with frontier models, using AI as your primary control interface, Rivian says it could rate-limit users if they spend hours talking to the assistant like a conversation partner, to keep compute costs low. But even better, Bensaid says that much of the AI inference could be moved down to local compute, presumably thanks to the upcoming XMM3 infotainment chipset. That means the vehicle would be able to process conversational commands using its own hardware and software, rather than fully relying on data centers thousands of miles away. Rivian is probably right that future cars will eventually stop revolving around mirroring our phones. The industry will eventually pivot to the solution that provides greater convenience for the driver and more usable data for the automaker. That very well could be a homegrown solution like the one Rivian has built. Now, whether Rivian or any other automaker can truly deliver the magical AI-powered car at scale remains another question entirely. Admittedly, these voice assistants have become alarmingly good at interpreting what humans are asking for, as we've seen with the latest Volvo EX60 that InsideEVs recently reviewed and came away impressed with its Gemini integration. So the long-awaited future of making in-car voice assistants truly capable may arrive sooner than we think.
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Rivian's Software Chief Explains Why Apple CarPlay, Android Auto And Even Analogue Buttons Are Destined T
Rivian Rejects Screen Mirroring Approach "The challenge with screen mirroring solutions is that they take over every single pixel in the car," Bensaid said, speaking on The Verge's latest episode of the 'Decoder' podcast. He said Rivian instead wants to build its own interface around "end-to-end integration." Bensaid said "deep AI integration into the car" will eventually make the debate over CarPlay "completely obsolete." He argued that Rivian owners will eventually access the core functions of many apps through an AI agent rather than switching between CarPlay, Android Auto or native apps. AI Agent Could Reshape Driver Apps "I really believe that the way you interact with apps which are mono-threaded, single buttons, single icons, a lot of that will be now completely reshaped into a world where it will become an agentic integration that presents itself into a wholesome user experience to the user," he said. Bensaid acknowledged that an AI agent capable of replacing CarPlay apps will take time to develop. He said Rivian owners are also less interested in CarPlay than they once were. According to Bensaid, more than 70% of customers wanted CarPlay when Rivian vehicles first launched about five years ago, but a recent survey showed that figure had fallen below 25%. R2 Launch Gives Rivian Fresh Momentum According to Benzinga Edge Rankings, Rivian stock offers Satisfactory Momentum and provides a favorable price trend in the Short, Medium and Long term. Photo Courtesy: Jonathan Weiss on Shutterstock.com Market News and Data brought to you by Benzinga APIs To add Benzinga News as your preferred source on Google, click here.
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Electric vehicle maker Rivian is doubling down on its proprietary AI-powered infotainment system, rejecting Apple CarPlay and Android Auto integration. Chief Software Officer Wassym Bensaid says deep AI integration makes screen mirroring obsolete, as customer demand for CarPlay has dropped from over 70% to under 25% in five years. The company's Rivian Assistant aims to control apps through voice interaction rather than traditional buttons or phone mirroring.
Electric vehicle manufacturer Rivian is firmly rejecting popular third-party infotainment systems like Apple CarPlay and Android Auto, instead betting its future on an in-house AI-powered solution. Speaking on The Verge's Decoder podcast, Rivian's Chief Software Officer Wassym Bensaid declared that "deep AI integration" makes "the entire CarPlay debate completely obsolete."
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The announcement comes as the company prepares to launch its new R2 SUV on June 9, signaling a clear direction for Rivian's software philosophy that diverges sharply from most automakers.
Source: Benzinga
Bensaid explained that screen mirroring solutions present a fundamental challenge because "they take over every single pixel in the car."
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Instead, Rivian wants to build its own interface around what Bensaid calls "end-to-end integration," where the company maintains control over the entire user experience. This approach stands in stark contrast to the screen mirroring approach favored by tech giants Apple and Google, which has become the industry standard for most vehicle manufacturers.Perhaps most striking is Bensaid's claim about changing customer preferences. According to internal surveys, more than 70% of Rivian customers requested Apple CarPlay when the company first launched vehicles about five years ago. However, in a more recent survey, that number has plummeted to under 25%.
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Bensaid attributes this dramatic shift to the number of features Rivian has shipped over the last five years, suggesting the company has successfully upped the convenience level of its in-car technology faster than Apple could pump out similar integrations in CarPlay.3
This data point matters significantly for the broader automotive industry. If Rivian can demonstrate that customers genuinely prefer a well-executed proprietary system over the familiar comfort of their smartphone ecosystem, it could validate similar strategies being pursued by Tesla and General Motors, both of which have also resisted CarPlay integration.

Source: InsideEVs
At the heart of Rivian's strategy is the subscription-based Rivian Assistant, described as an AI-based digital co-pilot. The software is deeply integrated into Rivian's vehicles, where it can adjust vehicle settings and features, summarize texts from a paired phone, and answer troubleshooting questions about specific vehicles.
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Bensaid envisions voice interaction becoming "the primary interface in the car," minimizing the need for physical buttons or digging through software menus to find features.3
The company's vision extends beyond simple voice commands. Bensaid explained that "in the future," Rivian Assistant will integrate with other AI assistants like Gemini to control specific apps on users' phones by voice, eliminating the need for traditional phone projection onto in-car displays.
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This agentic approach represents a fundamental rethinking of how drivers interact with technology. "I really believe that the way you interact with apps which are mono-threaded, single buttons, single icons, a lot of that will be now completely reshaped into a world where it will become an agentic integration that presents itself into a wholesome user experience," Bensaid said.4
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Behind Rivian's rejection of Android Auto and Apple CarPlay lies a less-discussed but equally important factor: data privacy and control. As things stand, Apple and Google currently receive data gleaned from a car's journey and the apps used—data that car companies would much rather keep for themselves. By maintaining its own system, Rivian retains complete control over user data and can develop features without waiting on third-party partners to implement similar functionality.
The approach also offers technical advantages. Bensaid noted that much of the AI inference could be moved to local compute, presumably thanks to the upcoming XMM3 infotainment chipset, meaning vehicles could process conversational commands using their own hardware rather than relying entirely on distant data centers.
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To manage costs, Rivian could rate-limit users who spend excessive time conversing with the assistant.
Source: Android Authority
While Rivian's confidence is notable, significant questions remain about whether this gamble will pay off. Services like Android Auto and Apple CarPlay are popular precisely because they work reliably, offering baked-in support for countless apps without extra work for automakers.
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These platforms effectively killed off the old generation of bug-ridden, barely updated manufacturer infotainment systems that drivers despised.As useful as AI can be for various tasks, it remains prone to hallucinations and makes mistakes alongside its successes. Relying on it to replace a reliable software experience like Android Auto may be asking too much of any in-house AI assistant.
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Even Rivian's own customers have complained about in-car voice recognition in the past, which means the company must deliver substantial improvements to justify its rejection of proven alternatives.Bensaid acknowledged that an AI agent capable of truly replacing CarPlay apps will take time to develop.
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Whether Rivian or any other automaker can deliver a magical AI-powered car at scale remains an open question. For now, Rivian stands as a notable US holdout in CarPlay adoption, and given Bensaid's comments, that's unlikely to change anytime soon.1
The industry will watch closely to see if Rivian's bet on AI infotainment validates a new direction for automotive software or serves as a cautionary tale about abandoning what already works.Summarized by
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