Trump Declares Anyone Using 'Artificial Intelligence' Term 'The Enemy' in Super Intelligence Rebrand
14 Sources
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AI Is Not 'Super Intelligence.' Why No One Should Use Trump's Term - CNET
Laura is a professional nitpicker and good-humored troubleshooter with over 14 years of experience in print and digital publishing.... Read full bio Dust off a dictionary from the early 1900s, and the term "computer" referred to someone whose job it was to perform arithmetic calculations -- a
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Silicon Valley is falling in line with Trump's attempt to rename AI
When President Donald Trump announced his plans to rebrand artificial intelligence as "super intelligence," you'd be forgiven for being skeptical that it would catch on. While most of the broader population is sticking with AI, some of Silicon Valley's most powerful are falling in line and trying
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Trump's attempt to rename AI is looking awfully artificial
President Donald Trump has a knack for turning words against his enemies. His first successful presidential run was built on monikers like "Little Marco" and "Crooked Hillary"; he changed "fake news" from a phrase describing scammy media outlets to a derogatory term for the press at large. Over the
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Salesforce renames AIForce to SIForce after Trump's push
Marc Benioff follows Elon Musk in adopting the 'super intelligence' label the White House wants everyone to use. Salesforce is renaming its AIForce agent platform to SIForce, chief executive Marc Benioff said on Friday, as Katherine Li reported for Business Insider. "The era of Super Intelligence
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President Donald Trump says anyone using the term 'artificial intelligence' is 'the enemy'
US President Donald Trump wrote on Truth that the White House sees anyone who says "artificial intelligence" instead of "super intelligence" as "THE ENEMY". "The White House considers anyone that uses the term, "Artificial Intelligence," as opposed to the highly accepted new and more accurate
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Trump's super intelligence is rapidly catching up in the USA with 3X rise in search as Google Trends shows decreasing interest in 'Enemy' AI -- while the rest of the world blissfully ignores it
In the US, "super intelligence" is the Trumpian new name for artificial intelligence * Google Trends highlights the term "super intelligence" is replacing "artificial intelligence" in the US - but not elsewhere * In a Truth Social post, the POTUS described anyone that doesn't use the "super
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Trump: Anyone saying "AI" is "THE ENEMY!" The White House uses it
Why it matters: Trump's push to rebrand AI as "super intelligence" clashes with established terminology in the technology industry. * Trump's branding blurs the distinction between AI and super intelligence, a hypothetical version of AI more advanced than human intelligence. What they're saying:
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Trump's 'super intelligence' rebrand to sell AI faces uphill battle
Washington (United States) (AFP) - Donald Trump's campaign to rename artificial intelligence as "super intelligence" is unlikely to win over a wary public and could make matters worse, experts say, even as the US president threatens to treat holdouts as enemies. On Thursday, he warned that anyone
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Trump's new 'superintelligence' website is a rebrand fail
President Donald Trump's push to rebrand artificial intelligence as "superintelligence" has a new government URL. The Trump administration launched SI.gov on Tuesday, a narrative microsite that promotes the administration's AI policies and initiatives. The old AI.gov, which formerly linked to the
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AI, by any other name ...
The power to name implies the power to possess, to control, even to dominate. Thus, in Genesis, shortly after the Almighty breathes life into the newly created Adam, nearly the first thing He does is parade before The First Man every beast of the field and every fowl of the air to see what Adam
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It's not 'AI,' and it's not 'superintelligence.' So, what is it?
President Trump's obsession with rebranding artificial intelligence is drudging up a decades-long debate about how to best describe the technology. When President Donald Trump addressed the United Nations in late September, he said the word "artificial" in "artificial intelligence" made the
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Trump's 'Super Intelligence' Rebrand Could Backfire In A Big Way, Experts Warn
President Donald Trump has a habit of renaming his opponents and even geographic features to promote his agenda. This month, he rebranded artificial intelligence as "Super Intelligence," warning the public that the term is here to stay. "The White House considers anyone that uses the term,
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Trump's AI rebrand raises an awkward question for OpenAI
The tech giant has cultivated close ties to Trump, who now calls anyone who refuses to embrace his AI rebrand "the enemy." Will OpenAI change its name to "OpenSI"? Probably not, but it's a question worth asking given the increasingly chummy relationship between the AI company and President Donald
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Trump says anyone who does not call AI 'super intelligence' is 'the enemy' - The Korea Times
The article describes the terminology dispute as primarily political amid concerns about AI security and the spread of data centers in the United States. WASHINGTON -- U.S. President Donald Trump, who has said he wants the term "super intelligence" to replace artificial intelligence, said Thursday
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President Donald Trump issued an executive order requiring federal agencies to replace artificial intelligence with super intelligence in all official communications. Tech giants including Elon Musk's SpaceX and Marc Benioff's Salesforce quickly complied, renaming their AI platforms. Linguists and journalists warn the mandate represents dangerous political control over language and obscures the technology's actual capabilities and risks.
Trump's Executive Order Mandates 'Super Intelligence' Terminology
President Donald Trump signed an executive order on September 29 requiring federal agencies to replace artificial intelligence with super intelligence in all official documents, websites, and public statements
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. The directive applies exclusively to government departments and creates no enforceable rights against private entities5
. Despite this limitation, Trump escalated his position on Truth Social, declaring that "The White House considers anyone that uses the term, 'Artificial Intelligence,' as opposed to the highly accepted new and more accurate term, 'Super Intelligence,' THE ENEMY!"2
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Source: Fast Company
The Justice Department instructed staff on October 6 to adopt the new terminology, including in court filings "when appropriate"
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. The US Center for AI Standards and Innovation (CAISI) was renamed the Center for Advancing Innovation and Standards for Super Intelligence (CAISSI)3
. Government press releases now reference cases like a man who committed "Super Intelligence-Assisted Music Streaming Fraud" between 2017 and 20243
. Trump framed the rebranding as better capturing AI's "promise, potential and rapidly advancing capabilities," though the White House provided no explanation for what consequences resisters might face1
.Silicon Valley's Response to Trump Shows Swift Compliance
Several prominent tech leaders quickly aligned with Trump's attempt to rename AI. Elon Musk promised to rename SpaceXAI to SpaceXSI within hours of Trump's "ENEMY" declaration
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. Marc Benioff announced that Salesforce would rebrand its AIForce agent platform to SIForce, posting on X that "The era of Super Intelligence is here. AIForce is officially SIForce"2
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. The change applies only to the platform, not the company name4
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Source: The Verge
Jensen Huang attended the AI summit where the executive order was announced and has aligned himself with Trump, stating he believes AI dangers are overblown
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. When Nvidia committed $1 billion to scientific advancement, the announcement included "super intelligence research"2
. Satya Nadella repeatedly used "super intelligence" in a recent post calling for building an "emergency brake" for AI2
. Jeff Bezos endorsed the terminology during a Fox News interview, saying "I do like SI, because 'artificial' is not a very flattering thing"5
. Sam Altman praised the term but confirmed OpenAI won't change its name3
.Linguists Warn Against Political Control Over AI Terminology
Experts in linguistics and AI ethics have raised serious concerns about Trump's mandate. Naomi Susan Baron, author of Reader Bot: What Happens When AI Reads and Why It Matters, called the rebranding "Pollyannish and dangerous"
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. Emily Bender, a computational linguistics professor and prominent voice in AI ethics, emphasized that "Languages belong to their communities," not to executive authority1
. The semantic shift represents a troubling departure from how language naturally evolves through social practice and material conditions1
.In technical AI circles, superintelligence (one word) refers to a hypothetical machine that far exceeds human cognitive ability across all domains—a stage beyond artificial general intelligence (AGI)
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. Conflating these terms makes the technology sound far more powerful than current systems actually are1
. Bender and co-author Alex Hanna wrote in their 2025 book The AI Con that the term artificial intelligence already describes a heterogeneous set of pattern-matching software, robotics, narrow automation tools, and statistical models—lumping them under one label oversells supposedly humanlike capabilities1
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Source: CNET
Journalists Resist Executive Order on AI Based on Editorial Standards
Journalists and media organizations have resisted adopting super intelligence as a blanket replacement for artificial intelligence. Editorial standards in journalism are based on established usage rather than political mandates
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. The AP Stylebook, which added its dedicated artificial intelligence chapter in 2023 and expanded it in 2024, urges journalists to critically evaluate AI's technical limitations, move past corporate hype, and focus on how human-built AI tools operate, who profits from them, and how they affect society1
.Trump's claim that super intelligence is "highly accepted" contradicts actual usage patterns
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. Jean-Pierre Dubé, a marketing professor at the University of Chicago, told Newsweek that the term's technical meaning makes widespread adoption unlikely5
. The rebranding effort leaves companies with AI in their names, such as OpenAI and Scale AI, in an awkward position—neither responded to requests for comment4
.Related Stories
Legal Precedents Limit Government Power Over Private Speech
The executive order on AI creates no penalty for using artificial intelligence and explicitly states it creates no rights enforceable against the government or any other person
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. Under the government speech doctrine, agencies can choose their own terms, but courts treat government regulation of private speech differently5
. In the unanimous 2024 Supreme Court ruling NRA v. Vullo, Justice Sonia Sotomayor wrote that "A government official cannot coerce a private party to punish or suppress disfavored speech on her behalf"5
.A relevant precedent emerged from Trump's January 20, 2025 order directing agencies to use "Gulf of America" instead of "Gulf of Mexico." When the White House barred Associated Press reporters from press pool events after AP kept "Gulf of Mexico" in its style guide, AP sued
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. Judge Trevor McFadden ruled on April 8, 2025 that "The Constitution forbids viewpoint discrimination, even in a nonpublic forum like the Oval Office," though a federal appeals court panel later stayed most of that order5
. The appeal was argued on November 24, 2025, with no final ruling yet issued5
.Congressional Action Required for Permanent Legal Changes
Artificial intelligence is defined in federal law through the National AI Initiative Act of 2020, and only Congress can change that definition
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. Both the House and Senate would need to pass new legislation, which the President would then sign5
. Trump's September 2025 order allowed the Pentagon to use "Department of War" only as a secondary title—the House voted 216 to 212 on July 23, 2026 for a defense bill making the change law, but the Senate had not yet passed its version5
.As a first step under the executive order on AI, the President's science adviser has until November 28 to write a proposal for Congress
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. Even if new legislation passes, it would only change words the government uses—companies, journalists, and the public could still say artificial intelligence because the First Amendment protects their right to choose their own words5
. Trump cannot bar Congress from using artificial intelligence, and the term appears in existing laws like his signature Take It Down Act, which administration agencies will need to cite when arguing in court3
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