Walmart's AI-native push delivers 26% e-commerce growth as Sparky users double

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Walmart reported a 26% surge in global e-commerce growth, driven by its AI shopping assistant Sparky, which saw weekly active users jump over 100% in one quarter. CEO John Furner highlighted the company's shift to an AI-native approach, with improved fulfillment speeds reaching 36% of deliveries in under three hours. However, the retail giant cut 1,000 corporate employees to streamline its AI and technology operations.

Walmart Embraces AI-Native Strategy to Drive Record E-commerce Growth

Walmart

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delivered a strong quarterly financial performance with profits hitting $5.33 billion, marking an 18.8% year-over-year increase, while revenue climbed 7.3% to reach $177.8 billion. The standout achievement came from global e-commerce growth, which surged 26% in the first quarter, representing the company's ninth consecutive quarter of U.S. digital expansion above 20%. CEO John Furner declared that the company is "probably as excited about the potential of our business today than at any point in time in the last few years," signaling confidence in the retailer's strategic investments in AI and automation.

Source: PYMNTS

Source: PYMNTS

Sparky AI Shopping Assistant Transforms Customer Experience

At the heart of Walmart's AI transformation is Sparky, its AI shopping assistant that has become a critical tool for personalizing the customer shopping experience

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. Weekly active users of Sparky increased by over 100% during the quarter, while improvements in AI boosted Sparky's intelligence and response quality by 40% this year. The assistant now offers in-store functionality, automatic reordering for repeat purchases, and Spanish language support. Customers using Sparky generate average order values approximately 35% higher than non-Sparky customers, demonstrating the tangible business impact of the AI-native approach. John Furner emphasized that "using AI, we can now serve customer needs that previous technologies could not meet, from making shopping easier and more personalized to expanding the range of shopping occasions and interactions we have with our customers and members."

Improved Fulfillment Speeds Drive Competitive Advantage

Walmart's focus on speed has reshaped its competitive position in retail. Within Walmart U.S., delivery volume increased 45%, with more than 36% of all store-fulfilled deliveries arriving in less than three hours. The company delivered more than 3.5 billion units same or next day globally during the quarter. CFO John David Rainey noted that Walmart can now reach approximately 60% of U.S. households in 30 minutes or less, linking these capabilities to stronger customer engagement and higher participation in membership programs. Furner explained that "being able to deliver Walmart prices, at an everyday low price value with over 7,000 rollbacks, in as little as 30 minutes in so many markets is really helpful in terms of the way our customers are telling us they want to live their lives."

Supply Chain Efficiency Through Automation and Inventory Optimization

The retailer's investments in automation are transforming its supply chain efficiency and inventory optimization capabilities. Approximately half of Walmart's e-commerce fulfillment center volume is now automated, while more than 60% of stores receive freight from automated distribution centers. Over half of the company's regional distribution centers are in various stages of retrofitting. Furner noted that "investments in our supply chain and the application of AI are improving how we position inventory, make fulfillment decisions and serve customers and members in real time." The company's 11,000 retail locations provide a strategic advantage, enabling local inventory deployment and real-time customer service. While progress continues, Furner acknowledged the company is only halfway through its automation journey, with more investments planned.

Marketplace Sales and Membership Programs Fuel Profitability

Walmart's platform businesses are becoming significant contributors to overall profitability. Marketplace sales in the U.S. increased nearly 50%, marking the strongest performance in roughly 10 quarters. The company launched marketplace cross-border capabilities into Canada and Mexico during the quarter, expanding its reach. Membership programs also showed robust growth, with membership fee revenue increasing more than 17%, led by Walmart+ in the U.S. Members spend roughly four times more overall and generate significantly more annual e-commerce visits than non-members. These higher-margin businesses—including advertising, membership, and marketplace—complement Walmart's omnichannel model and support more durable long-term value creation.

Workforce Reductions Accompany Technology Reorganization

Despite the positive momentum, Walmart implemented workforce reductions affecting approximately 1,000 corporate employees. Following an internal review led by executives Daniel Danker and Suresh Kumar, the company reorganized its technology and AI teams to address duplication of effort and overlap. In a memo, the executives stated that "in some cases, we've had different teams working on similar problems." The restructuring aims to simplify work organization, clarify ownership, and better align roles with required skills. These cuts follow similar layoffs of 1,500 corporate employees roughly a year earlier, suggesting ongoing optimization of the company's technology operations as it scales its AI capabilities.

Consumer Selectivity and Economic Pressures Shape Shopping Patterns

Walmart executives identified clear signs of consumer selectivity affecting shopping behavior. Rainey observed that "the higher-income customer is spending with confidence into many categories, while the lower-income consumer is more budget conscious and perhaps navigating financial distress." Customers are moving deeper into Walmart's assortment through digital channels and marketplace inventory rather than limiting purchases to routine grocery replenishment. The quarter showed stronger transaction growth alongside increased unit volumes, suggesting customers are consolidating trips while seeking value across more categories. However, higher fuel prices are affecting household budgets while increasing Walmart's own fulfillment and distribution expenses, with the company absorbing approximately $175 million in higher-than-expected fuel costs during the quarter.

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