Meta Business Agent launches globally to automate customer support across WhatsApp and Instagram
Meta has officially launched its AI-powered customer support tool, Meta Business Agent, making it available globally across WhatsApp Business, Instagram DMs, and Messenger. After nearly two years of testing in countries like India and Mexico, over one million businesses have already adopted the AI agent. The tool aims to help small and medium businesses automate customer inquiries, book appointments, and close sales while Meta positions itself to diversify revenue beyond advertising.