South Korea mandates AI ad labeling to combat deepfake celebrities and fabricated experts
South Korea will require advertisers to label AI-generated ads starting in 2026 as deceptive promotions surge across social media platforms. The government identified over 97,600 illegal online ads in 2024, up from 59,000 in 2023. Officials plan punitive fines up to five times the losses incurred, with platforms responsible for ensuring compliance as the country balances AI innovation with consumer protection.