AI Search Optimisation

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Key Facts

Year2024

Key PlayersPerplexity, Google, Microsoft

Top News

EU Antitrust Regulators Question Publishers on Google AI Search Opt-Out Amid Revenue Concerns

EU antitrust regulators are gathering feedback from publishers on Google's proposal to let them opt out of AI search features without harming search rankings. The investigation could result in hefty fines if Google's AI Overviews solution fails to address competition concerns about falling traffic and declining revenues for content creators.

Policy2 sources

EU Antitrust Regulators Question Publishers on Google AI Search Opt-Out Amid Revenue Concerns

Policy2 sources

AI Search Behavior Reveals New Rules for Digital Visibility as Sessions Rival Traditional Search

AI search sessions now make up over half the size of traditional search worldwide, with data from 100 million consumer visits showing dramatically different behavior patterns. Businesses optimizing only for Google face a visibility gap as ChatGPT and similar tools deliver 5-10x higher conversion rates but far lower traffic volumes, making early positioning critical.

Business2 sources

AI Search Behavior Reveals New Rules for Digital Visibility as Sessions Rival Traditional Search

Business2 sources

Consumer Trust in AI Plummets Below 40% but Shoppers Still Turn to Generative AI for Product Advice

New McKinsey research exposes a striking contradiction in consumer behavior: trust in generative AI has dropped below 40%, yet shoppers increasingly depend on AI recommendations for product research and purchases. The findings reveal how brands must adapt as AI-driven digital platforms reshape the consumer decision journey despite widespread skepticism.

Business2 sources

Consumer Trust in AI Plummets Below 40% but Shoppers Still Turn to Generative AI for Product Advice

Business2 sources

Google Search AI Overviews Auto-Expand, Pushing Traditional Links Further Down Page

Google Search now automatically expands AI Overviews for certain queries, displaying full AI-generated summaries at the top instead of showing a "Show more" button. The change pushes traditional search results significantly further down the page, intensifying concerns from publishers about revenue losses and mounting regulatory scrutiny.

Technology4 sources

Google Search AI Overviews Auto-Expand, Pushing Traditional Links Further Down Page

Technology4 sources

Israel Propaganda Campaign Uses Fake US Thinktank to Influence AI Chatbots Like ChatGPT

Israel has deployed a covert Israeli government-backed operation spending over $100 million to influence AI chatbots through a fake US thinktank called the Hanover Institute. The campaign published 560,000+ words in nine days using Generative Engine Optimization techniques to manipulate how ChatGPT and Claude respond to Gaza-related queries.

Policy2 sources

Israel Propaganda Campaign Uses Fake US Thinktank to Influence AI Chatbots Like ChatGPT

Policy2 sources

Keenable Secures $26M to Build AI-First Web Search Index With 100 Billion Documents

Former Yandex and Amazon executives launched Keenable with $26 million in seed funding led by Accel to build a web search index specifically for AI agents. The startup has already indexed over 100 billion documents and offers APIs priced at $1 per 1,000 requests, targeting AI labs seeking alternatives to traditional search infrastructure.

Technology2 sources

Keenable Secures $26M to Build AI-First Web Search Index With 100 Billion Documents

Technology2 sources

ChatGPT suddenly stops citing Reddit as social media citations plunge 86% in four days

ChatGPT's reliance on Reddit has mysteriously plummeted, with citations dropping from 3.83% to just 0.52% between August 14-17. The decline affected all social media platforms, with YouTube down 88% and TikTok down 72%, raising questions about OpenAI's data sourcing strategy.

Technology2 sources

ChatGPT suddenly stops citing Reddit as social media citations plunge 86% in four days

Technology2 sources

AI Replaces Search: How Business Discovery and Brand Perception Are Being Reshaped by AI Systems

AI systems now influence how customers discover businesses, but most companies remain invisible to these platforms. Research shows 84% of AI citations come from earned media while company websites barely register, fundamentally changing how brand perception forms and why traditional digital strategies no longer guarantee visibility.

Business3 sources

AI Replaces Search: How Business Discovery and Brand Perception Are Being Reshaped by AI Systems

Business3 sources

YouTube Expands Ask YouTube AI-Powered Search Feature to Mobile Devices Across the US

YouTube is bringing its AI-powered Ask YouTube feature to mobile devices for all US users aged 13 and older. The conversational search feature, which debuted on desktop in April 2026, allows users to ask questions naturally and receive structured responses with relevant videos instead of simple lists.

Technology2 sources

YouTube Expands Ask YouTube AI-Powered Search Feature to Mobile Devices Across the US

Technology2 sources

Marketers Shift Budgets to AI Search as Generative Engine Optimization Overtakes Traditional SEO

Marketing agencies now recommend spending 1.5 to 2 times existing SEO budgets on generative engine optimization as AI search fundamentally reshapes online visibility. Google published its first official GEO guidelines while model upgrades from ChatGPT, Gemini, and Claude create diverging ecosystems where only 11% of domains appear across multiple platforms.

Technology6 sources

Marketers Shift Budgets to AI Search as Generative Engine Optimization Overtakes Traditional SEO

Technology6 sources

Google Voice Search Gets Major Redesign Merging AI Mode, Search Live, and Song Search on Android

Google is testing a redesigned voice search interface on Android that consolidates AI Mode, Search Live, and Song Search into a single swipeable toolbar. The update, currently available to select Google app beta users, introduces live transcription, a four-bar waveform display, and remembers your last-used mode for faster access.

Technology3 sources

Google Voice Search Gets Major Redesign Merging AI Mode, Search Live, and Song Search on Android

Technology3 sources

Reddit Reports Strong Q2 With $805M Revenue But Stock Drops 10% On AI Search Traffic Concerns

Reddit delivered impressive second-quarter results with $805 million in revenue and $253 million net income, beating Wall Street estimates. But shares plunged over 10% in after-hours trading after CEO Steve Huffman warned that search referrals had turned choppy, raising investor concerns about AI-powered search summaries eroding the platform's traffic from Google.

Business5 sources

Reddit Reports Strong Q2 With $805M Revenue But Stock Drops 10% On AI Search Traffic Concerns

Business5 sources

AI search reshapes brand discoverability as traditional SEO loses ground to citations

AI search traffic surged 66% in 2025, yet accounts for less than 0.15% of total website visits. As platforms like ChatGPT, Perplexity, and Google Gemini become the first and final destination for users, brands face a new challenge: being cited without generating clicks. The shift demands a fundamental rethinking of search strategy beyond traditional SEO.

Technology5 sources

AI search reshapes brand discoverability as traditional SEO loses ground to citations

Technology5 sources

Cloudflare and OpenAI launch research pilot to make AI search fresher with real-time network signals

Cloudflare and OpenAI announced a research pilot testing whether real-time network signals can help ChatGPT discover and index fresh web content faster. The collaboration marks a notable shift for Cloudflare, which spent the past year building tools to block AI crawlers, now exploring ways to help one crawl more efficiently.

Technology4 sources

Cloudflare and OpenAI launch research pilot to make AI search fresher with real-time network signals

Technology4 sources

Reddit deploys AI to combat AI-generated spam as brands exploit platform for chatbot manipulation

Reddit is fighting fire with fire, deploying large language models to detect AI-generated spam that's flooding its platform. The company now blocks 23 million spam views daily and catches 25,000 spammy posts as brands attempt to game ChatGPT and Gemini through fake recommendations. User spam exposure dropped 20% in early 2026, but the battle against generative engine optimization continues to escalate.

Technology5 sources

Reddit deploys AI to combat AI-generated spam as brands exploit platform for chatbot manipulation

Technology5 sources

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