Adobe Brand Visibility launches to help brands win in AI search era as traffic surges 1,324%
Adobe unveiled Brand Visibility, a comprehensive solution designed to help businesses maintain presence across AI-powered search platforms like ChatGPT, Google AI Mode, and Microsoft Copilot. The launch comes as AI traffic to U.S. retail sites surged 1,324% between October 2024 and May 2026, with travel sector traffic up 2,215% in the same period.