Stagwell Launches AI-Powered Global Media Agency to Challenge Traditional Marketing Models
Stagwell has unveiled Stagwell Media, a global media agency built on next-generation agentic technology and Machine OS. The new entity replaces Assembly and operates across 50+ markets with 2,300+ experts, serving major clients including Lenovo, Mastercard, and P&G. Led by CEO Liz Rutgersson, the agency positions itself between large legacy networks and specialized boutique shops, offering integrated capabilities powered by AI-driven optimization.