20 Sources
[1]
Apple's Siri revamp could include auto-deleting chats | TechCrunch
Privacy will be a major theme when Apple unveils a new version of Siri at the Worldwide Developers Conference in June, according to Bloomberg's Mark Gurman. The Siri relaunch is widely seen as Apple's big chance to reestablish its relevance in artificial intelligence. As part of that effort, company executives will argue that they're taking a more privacy-friendly approach than most other AI companies, Gurman said. Apple will reportedly launch the first standalone Siri app, powered by Google Gemini and offering users a chatbot experience reminiscent of ChatGPT. But compared to those other chatbots, the app is supposed to have more limitations on how long user information can be used and stored. For example, Gurman said Siri could include a feature similar to the Messages app, allowing users to automatically delete conversations after 30 days or one year -- or to keep them indefinitely. Gurman also suggested that Apple might be emphasizing privacy as a way to excuse Siri's shortcomings compared to competing products -- and that this emphasis might obscure the fact that Google is handling some the security.
[2]
Apple's Next-Gen Siri App May Lean Heavily on Google's AI
Alex Valdes from Bellevue, Washington has been pumping content into the Internet river for quite a while, including stints at MSNBC.com, MSN, Bing, MoneyTalksNews, Tipico and more. He admits to being somewhat fascinated by the Cambridge coffee webcam back in the Roaring '90s. A new iOS is on the way, and big changes are coming with it. According to a new report by Bloomberg's Mark Gurman, Apple's Siri app in iOS 27 will get an auto-delete option for chats and will also rely heavily on Google's Gemini for its AI chatbot operations. The tweaks could be announced at the company's Worldwide Developers Conference, kicking off on June 8, and launched in September alongside Apple's new products. Siri will be a major focal point for Apple this year, along with potentially entering the foldable phone marketplace and a major AI camera overhaul. Launched in 2011, Siri is available on iPhones and other Apple devices, helping with basic tasks, like making calls or texts, asking for information or managing a smart home. This year, the company will pivot Siri toward an AI chatbot to rival others such as OpenAI's ChatGPT, Google's Gemini, Anthropic's Claude and xAI's Grok. Gurman previously reported that Siri will become a standalone app as it transitions to a generative AI assistant chatbot. Writing in his Power On newsletter, Gurman said customers will be able to choose to have Siri chats auto-delete after a set period. In settings, customers can decide whether to keep chats for 30 days, one year or forever. iPhone users already have a similar feature in their messaging app, allowing them to adjust their settings to automatically delete text messages after 30 days or a year. A representative for Apple did not immediately respond to a request for comment. Siri's AI privacy gamble With the iOS 27 upgrade, Siri will rely heavily on Gemini, which is among the leaders in the AI chatbot race, Gurman said. Apple's AI has generally lagged behind Google, OpenAI and Anthropic in both functionality and scope, perhaps intentionally and certainly without detriment to its revenues. Gurman suggested that Apple, which avoids using raw customer data to train its AI, might now "allow Google to handle some of its security protections." Currently, Apple Intelligence -- the company's AI system -- generates AI responses using customer data, either on-device or via the company's Private Cloud Compute, which is designed to keep customer data private. Apple "had no other option" but to use Google's AI for Siri, Gurman wrote. "While Apple has maintained that it wants to keep user protections while also delivering AI, it feels like the general population is starting to realize that privacy requires trade-offs," he said. In January, Apple and Google announced a "multiyear collaboration" in which Apple would use Google's Gemini models and cloud technology. At the time, Apple said that "Apple Intelligence will continue to run on Apple devices and Private Cloud Compute, while maintaining Apple's industry-leading privacy standards." It's still unclear where Siri customer data will be analyzed and stored with iOS 27. Though Apple will still use Private Cloud Compute in the new Siri, Gurman said the company hasn't specified if it "will rely on the same chips, data centers and security as the Siri and Apple Intelligence features of today." When Siri consumers ask or discuss something with the chatbot, will all of that wind up in the Google cloud? How much will it have to compromise its data privacy standards, which have been a hallmark of its products? There is "clear pressure" on Apple to succeed with Siri's AI chatbot, but taking a slow-and-steady approach to AI -- rather than spending a massive amount of money -- has been a wise strategy, said tech analyst Paolo Pescatore. "Apple's opportunity is not to win the AI race through noise or novelty. It is to make AI feel useful, private, seamless and deeply embedded across its ecosystem," Pescatore told CNET. Genmoji suggestions Apple will also be increasing AI's influence over genmoji with iOS 27 and iPadOS 27, Gurman said. The company will introduce "suggested Genmoji," created from customers' photos and the phrases they use often in messages and chats. The feature will be optional, Gurman said. Genmoji, which launched in December 2024, as part of iOS 18.2, are AI-generated emoji of characters, objects or people that customers can use in their text messages. Folks can generate them by using a descriptive prompt or photos from their library. Gurman said that the new and improved Siri might start out in beta. He said that customers might have a toggle option to use the Siri beta or the current Siri.
[3]
Revamped Siri will reportedly offer auto-deleting chats
Apple is hoping that its record on privacy can be the differentiator on the AI front, and maybe even buy it a little slack as it continues to lag behind the competition. According to Bloomberg's Mark Gurman, the more chatbot-like Siri set to debut in iOS 27 will include the option to autodelete chat histories. Users will be able to save conversations for 30 days, one year, or forever. That's in stark contrast to the other major players in the space that generally only offer temporary incognito chats, if that.
[4]
In iOS 27, Siri App Will Reportedly Allow Automatic Chat Deletion for Privacy
Apple will let users automatically delete chats after 30 days or 1 year, according to Bloomberg's Mark Gurman. iOS 27 will be unveiled in less than a month, and rumors around expected features are beginning to pile up. The latest scoop, reported by Bloomberg's Mark Gurman, is that the standalone Siri app will provide options to automatically delete your chats. With iOS 27, Apple is reportedly planning to give Siri a dedicated app to let users get their questions answered by a chatbot of their choice. The interface is expected to resemble some leading AI apps, with a prompt box and a response window for back-and-forth conversations. As Siri transitions, Apple hopes to stand out by placing privacy at its core, Gurman says. While most rival chatbots retain chat history data to train their AI models and provide more personalized responses, Apple wants to give its users the option to automatically delete their chats at regular intervals. The company will also place tighter restrictions on how Siri's memory feature works and limit the kind of data it can collect, Gurman adds. Auto-deletion in Siri will work similarly to the iOS Messages app and its Message History feature. On the Messages settings page, you can decide whether to keep conversations for 30 days, a year, or forever, the report says. The report arrives just weeks after Apple settled a lawsuit over its Siri AI for $250 million. The case was about AI-powered Siri features Apple advertised with the iPhone 16, but failed to deliver. Those features, including Siri's ability to tap into users' personal context to deliver more curated responses and to take actions across apps, are still awaited. We expect to hear more about these missing features and the standalone Siri app during the WWDC keynote on June 8. Other major iOS 27 rumors include an overhaul of the Camera app and new AI editing tools for Photos.
[5]
Apple's new Siri app will reportedly offer auto-deleting chat options - Engadget
Apple might have a secret weapon for its revamped Siri that could help it compete against other AI chatbots. Bloomberg's Mark Gurman reported that Apple will introduce a feature that automatically deletes chats, as seen in its Messages app, to the updated Siri. According to Gurman, users will get a Siri setting that toggles between saving chatlogs for 30 days, a year or forever. Gurman added that Apple will also offer an option of whether Siri launches with the context of its previous conversation or starts a completely new chat. However, automatically deleting chatlogs comes with a serious downside. Most LLMs prefer swallowing up as much personal data from chats as possible to enhance its capabilities and better tailor its future responses. On the other hand, Apple takes a more restrictive approach to train its AI, using synthetic data generation instead of real user data, according to Gurman. Although now, Apple may be able to market the fact that its AI falls behind the competition as a byproduct of wanting to protect its users' privacy. Apple has a long history of prioritizing user privacy, while the relatively shorter lifespan of AI chatbots has already seen their companies providing chatlogs for criminal cases or lawsuits. Despite some competitors offering an incognito mode, like ChatGPT's Temporary Chat feature, Gurman reported that Apple's stance is that user privacy protections should be ingrained, instead of an optional setting. We're expecting to see the new Siri make its long-awaited debut at WWDC2026, which will kick off on June 8.
[6]
Apple’s Privacy Standards May Be Eroding as New Siri Features Roll Out, Report Says
If anonymously sourced reports are any indication, the long-delayed release of the new Siri, Apple’s AI-powered assistant updated for the supposedly AI-centric consumer expectations of the 2020s, is finally imminent. But a new report from Bloomberg’s Mark Gurman suggests that Apple is acting a little sheepish about some privacy compromises it may or may not have recently made as it has prepared Siri for prime time. To back up a bit, back in January, Google and Apple announced a partnership that essentially allowed Apple to rent an AI model. “Apple determined that Google's AI technology provides the most capable foundation for Apple Foundation Models and is excited about the innovative new experiences it will unlock for Apple users,†a joint statement from the two companies said. So far, information about Apple Foundation Models, the AI software core that Apple and other software developers can access for their AI needs within Apple device ecosystems, has not been updated to acknowledge the new Google connection. In Gurman’s telling, that’s not just because Apple is embarrassed that its in-house AI operations went badlyâ€"including the departure of the company’s AI chief. It’s also because Apple needs Google’s cloud infrastructure, and that infrastructure may not be in keeping with Apple’s past privacy standards. “Apple will actually be leaning on Google’s cloud infrastructure for parts of the new Siri, something the company doesn’t want to emphasize â€" given how that might counter its current privacy approach,†Gurman writes. Apple, Gurman saysâ€| “â€|hasn’t gone as far as to say it will rely on the same chips, data centers and security as the Siri and Apple Intelligence features of today. One way to interpret that is Apple will allow Google to handle some of its security protections.†If this is the plan, it might be an unwelcome change in the way Apple goes about handling its deep learning-related tasks that will disappoint privacy-focused Apple fans. Apple’s tight privacy around, for instance, face detection data sets the standard here. Faces are recognized on your device, and that data is encrypted on your device. Only then does any data go to the cloud. As it stands now, your health data is “processed locally on your device to remove data that may personally identify you.â€Â The vocalizations you use to trigger Siri, for now, are processed on your device. Apple’s reassurances so far, Gurman says, have included saying new Siri will still rely on Apple’s Private Cloud Compute, a feature announced in 2024 alongside Apple Intelligence, and touted as “a groundbreaking cloud intelligence system designed specifically for private AI processing.†But some granular, but crucial, details about this are still up in the air. To spell it out a bit, Siri is about to have features that make it indistinguishable in many ways from an AI chatbot like ChatGPT, and using a chatbot is sort of a privacy nightmare. Users expose their innermost thoughts and feelings to an LLM, which then records those in a memory document that informs later interactions. By default, it also uses individual interactions to refine user experiences across the board. Currently, Apple doesn’t have to disclose where data about your innermost feelings are stored, because Siri just doesn’t have any such information. Many Apple fans would bristle if the answer was “on a Google server somewhere.†With that in mind, Gurman writesâ€| “Apple will still make privacy a centerpiece of its presentation at this year’s Worldwide Developers Conference. It’s likely to argue that its approach is fundamentally different from rivals that broadly train models on user interactions and cloud-stored histories [â€|] Apple will place tighter limits around how memory works, including restrictions on what information can persist and how long it can be retained.†Gurman’s report says users will be able to choose, for instance, how long Siri stores conversation data: 30 days, a year, or forever. But such options are unlikely to placate all privacy-minded Apple users. In any case, we’ll know more when new Siri is announced, according to Gurman, at Apple’s Worldwide Developer Conference, which starts on June 8.  Â
[7]
Here's why I won't be switching on auto-deleting Siri chats - 9to5Mac
Whenever the new Siri finally launches, it's going to be the most privacy-respecting AI chatbot out there, with an additional privacy feature reported yesterday. We already knew that Apple's agreement with Google will mean that Siri is not allowed to be used to train the Gemini model, and Bloomberg is now reporting an option to automatically delete our Siri conversations ... While the new Siri will be powered by Google's Gemini, it won't be running on Google servers. Apple has said that it will instead run AI functions on-device wherever possible and the Gemini model on its own Private Cloud Compute servers where required. Outgoing CEO Tim Cook said at the time: "We believe that we can unlock a lot of experiences and innovate in a key way due to the collaboration. We'll continue to run on the device and run in Private Cloud Compute, and maintain our industry-leading privacy standards in doing so." Yesterday's report says that the new Siri app will offer us the option of having our chats automatically deleted afterwards. Another privacy win with the new Siri app will be auto-deleting conversation history. On the Messages app, you can set your conversation history to automatically delete after 30 days or a year, or leave them indefinitely. The same options will exist in the new Siri app. That sounds good, and I do think it's a positive thing that the option will be available - but I won't be enabling it myself. That's because AI chatbots learn from the history of all our chats, and that context can be extremely useful in our future interactions. Claude is my current AI of choice, and I've trained it both explicitly and implicitly to reflect my own preferences. I've given it a number of standing instructions - for example, to be succinct, to use bullet points wherever possible, to avoid flowery language, to refrain from sycophancy, and to always include links to its sources of factual information. Additionally, when it answers a question in a style I like, I give it feedback on this and it has definitely learned from this practice. There have been other examples when Claude has used contextual knowledge it has about me in order to tailor its responses. These aren't things I've explicitly told it, but rather information it has gleaned from previous questions I have asked and from web searches it has carried out in response to my queries. There have been a good number of occasions on which Claude has intelligently used context like this when answering my questions. For this reason, I won't be automatically deleting any of my Siri chats. There's always the option to manually delete individual chats if you have concerns about Siri retaining sensitive data from particular sessions. I've also done this for chat sessions used when I'm assisting a friend with something, and I don't want it to get confused by thinking that context relates to me. As an aside, one thing I very quickly learned with AI chatbots is that you should start a new conversation for each topic. If you don't, then it processes all of the content of the current chat each time you add something to it, and that uses many more tokens. It's also much easier to refer back to previous sessions and to resume them when required if each is a distinct chat in your sidebar or history. Claude generally does a good job at giving each chat a sensible name. That will be my approach, then - how about you? Please share your thoughts in the comments.
[8]
Revealed: Siri chatbot's secret weapon in the privacy wars
The company uses synthetic data generation instead of broad user data collection, potentially limiting Siri's functionality versus OpenAI and Google's offerings. With Apple's long-awaited Siri revamp set to finally launch as part of iOS 27 this summer, a new report has revealed one of the main issues which has caused the delay, and how the company will spin this into a competitive advantage. In the latest edition of his Power On newsletter, Bloomberg reporter Mark Gurman claims that Apple's focus on user privacy has held back its ability to develop industry-leading AI tech. He cites the company's self-imposed "more restrictive approach to collecting, analyzing, and using customer information to train models and improve features" as a major factor in its failure to catch up with rivals. "Rather than broadly tapping into real user data, it often relies on techniques such as synthetic data generation," Gurman explains. "Apple argues that consumers shouldn't need to give up their personal data to get top-notch AI features. [But] in practice, this hasn't always worked out." The result, as well as a slower development cycle, has been an Apple AI platform whose features are shallower and less functional than those of rival companies such as OpenAI, Google, and Anthropic. The company has attempted to solve both problems by patching AI tech made by other companies into its products, principally Google Gemini and ChatGPT, which comes with its own issues. Namely, can other companies be trusted to safeguard user data as carefully as Apple? Apple doesn't prioritise privacy out of the goodness of its heart. It understands many of its users distrust the way their data is harvested and sold by software companies, and the way their activity online is tracked and used for personalised advertising. Apple identified an underserved demographic (privacy-conscious users) and created a unique selling point for itself. Working with companies that don't have the same philosophy risks tarnishing Apple's pro-privacy reputation. According to Gurman, the revamped Siri (which we already understand will exist as a standalone app for the first time) will attempt to maintain its privacy credentials by offering a unique feature: it will automatically delete the history of interactions with the user, much as Messages can be set to delete messages after 30 days or a year. Some other AI chatbots allow the user to delete chat history or temporarily work in an untracked incognito mode, but Apple will reportedly make this the default. "Apple's position is that such protections should be built into the system itself," he explains, "rather than treated as an optional setting users have to manually enable." Like the company's other pro-privacy policies, this could come at a price. Chatbots use chat histories as a source of context about the user and a shortcut to quicker and more knowledgeable responses to queries. Siri may therefore struggle to keep up with rivals, even in its revamped iOS 27 form-but as Gurman notes, it will be able to point to the system's superior privacy options as both excuse and compensation for any shortfalls in performance.
[9]
Apple's upgraded Siri may be almost two years late, but Apple could offer something no other chatbot has
When it comes to AI, it feels like Apple has fumbled things every step of the way. Not only was it late to market with its own AI features, but the promised AI upgrades to Siri are also almost two years overdue. Needless to say, what was an uphill battle now feels like trying to scale El Capitan without adequate gear, with arrows being pelted at you, in the middle of the worst storm you've ever seen. But seemingly undeterred, Apple will apparently be falling back on the things its AI can offer, and which the rest of the tech industry apparently has no interest in: privacy. This information comes from Mark Gurman at Bloomberg, who also notes that Apple's respect for user privacy is a major reason why its AI offerings have been so lackluster. When you deliberately restrict yourself from collecting and analyzing user data, training your AI models suddenly becomes much harder. At least compared to AI firms that don't give two hoots about exploiting the data users hand over. Still, Apple believes that users shouldn't have to compromise on privacy to enjoy state-of-the-art AI features. Gurman believes this could work to Apple's advantage, especially now that the general public is realizing just how many privacy trade-offs are involved in using AI products. With that in mind, Gurman claims that Apple will make the privacy factor the centerpiece of its presentation at WWDC 2026 next month. By making itself -- and its approach to AI -- stand out from the data-hungry rivals, Apple could differentiate its offering from an ever-increasing number of AI companies. Auto-delete in new Siri app That approach could include an auto-delete feature in the new Siri app, restricting the amount of information the AI can retain in the long term. Other chatbots offer this, but unlike what Apple is reportedly planning, they are not switched on by default and rely on the user to know about them first. The lack of historical data will limit Siri's ability to offer personalized responses, but that may be a small price to pay for better privacy right out of the box. However, the new Siri will apparently include the option to store conversations for 30 days, one year or forever, if you choose. We also know that Siri will utilize Apple's Private Cloud Compute, which Apple previously claimed would be an extension of iPhone's existing security protections in the cloud. That means iPhone owners wouldn't miss out on the benefits of cloud processing, but also wouldn't have to compromise privacy in the process. Though it's unclear how Google's role in powering Siri will be, and how that might affect the privacy aspects of the new app. Sadly, despite all the delays, it seems the new version of Siri won't be totally complete by the time it launches later this year. Gurman notes that the app will still be in beta, even if it's available to the masses. This means it may not operate correctly 100% of the time, and Apple may limit access to a wait list -- as it did with Apple Intelligence features in the months after they first launched. Follow Tom's Guide on Google News and add us as a preferred source to get our up-to-date news, analysis, and reviews in your feeds.
[10]
iOS 27: Dedicated Siri App to Include Auto-Deleting Chats Feature
Apple in iOS 27 will include an enhanced Siri with a dedicated app that gives users options to keep conversations in memory for a limited time, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman says that Apple is keen to market its privacy credentials as a key advantage in the way it is implementing AI across its software compared to rivals. Cognizant of the perception that it has fallen behind other companies in the race to integrate AI into its operating systems, Apple will lean into privacy as a core tenant of its approach - starting with giving users options to auto-delete chats. In the Settings panel for the new Siri app, "users will be able to choose to keep conversations for 30 days, one year, or forever," says Gurman, based on his sources. A similar feature can already be found in the Messages app's Settings. "Most leading AI chatbots today rely heavily on histories and memory systems to personalize responses and improve future interactions," says Gurman. "But Apple will place tighter limits around how memory works, including restrictions on what information can persist and how long it can be retained." Gurman also mentions that users will be able to decide if the Siri app opens showing either a grid of prior conversations or a new chat screen. Apple's enhanced Siri will be powered by Google's Gemini models, but Apple apparently won't emphasize this, given that Google is historically known as an ad-driven business that farms users' data. Another interesting tidbit in Gurman's latest newsletter is that the new Siri app will be labeled "beta," despite being the culmination of two years of delays. Apple recently agreed to pay $250 million to settle a U.S. class action lawsuit over delayed Siri features, with eligible iPhone users able to receive up to a $95 payout.
[11]
Apple says its new AI Siri will be 'fundamentally different' from ChatGPT and Gemini -- but WWDC could be a make-or-break moment
Apple may finally have a unique AI strategy -- but WWDC needs to prove Siri is ready * Apple will reveal an AI-powered Siri update at its WWDC show in June * The company will push privacy as its AI differentiator, a new report claims * But the new features might be labeled 'betas', despite arriving two years late As Apple struggles to catch up in the AI race, the company may finally have found a way to make Siri stand out from rivals like ChatGPT and Gemini -- by making it more private, not more powerful. With Apple gearing up for its Worldwide Developers Conference (WWDC) on June 8, the tech world is wondering how the Cupertino giant is planning to close the gap between itself and its artificial intelligence (AI) rivals. One way, according to a new report, is to stick with something that has always helped Apple stand out from the crowd -- but there's a notable catch to the plans. Writing in his latest Power On newsletter, Bloomberg journalist Mark Gurman believes that Apple will push privacy as the biggest differentiator between itself and companies like OpenAI and Google that also maintain AI-infused products. And that could enable Apple to argue that its pro-privacy approach -- one that it has long adopted -- is a "fundamentally different" pathway to AI. One way Apple could do this, Gurman believes, is through building disappearing messages into its revamped Siri virtual assistant. The iOS 27 update that's set to debut at WWDC will put Siri in a standalone app for the first time, and this app could automatically delete any prompts that you send to Siri. The options will be to keep messages for 30 days, one year or forever; if you select one of the first two choices, Siri will remove your conversations without you having to lift a finger. That could protect you from data leaks and your private info being used to train an AI model. Apple will also "place tighter limits around how [Siri's] memory works," Gurman says, "including restrictions on what information can persist and how long it can be retained." Apple's stance is that settings like this should be "built into the system itself," according to Gurman, rather than being an optional extra as with rival AI systems from the likes of Meta and OpenAI. The new Siri may emerge with 'unfinished' features Auto-deleting messages are not the only new AI feature due to arrive at WWDC. There's a whole Siri revamp in the works that should see features announced way back in 2024 finally make it to users' iPhones. Yet even that two-year delay might not be enough, Gurman warns. Writing in Power On, Gurman explains that Apple might frame the refreshed Siri as a beta version come WWDC. The reporter adds that "there is a strong chance that this approach will be used in developer beta versions and even when iOS 27 ships this fall." That's because Gurman has been informed by his sources that test versions of iOS 27 contain the beta labels for Siri. Given that we are less than a month away from WWDC, those flags could remain when the operating system is unveiled in June. Proclaiming the upgraded Siri to be in its beta phase would signal to users that the new features are still "unfinished," Gurman says, and it's hard to argue with that assessment. With Apple's competitors pushing further and further ahead in the world of AI, this year's WWDC will be crucial for Apple to show it has what it takes to hold its own. If the new AI Siri spends too long as a beta, it will be increasingly difficult for the company to do that. Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds.
[12]
Apple's new Siri will have auto-deleting chats, report claims
Now, a new report by Bloomberg's Mark Gurman has some details on the privacy aspects of this new, smarter Siri. According to the report, Apple's standalone Siri will have a strong emphasis on privacy. One feature that it's not very common in other AI chatbots, for example, will be auto-deleting chats, as seen in Apple's Messages. In the Settings panel for the Siri app, users will be able to choose whether they want to keep conversations forever, for one year, or just 30 days. The report also says users will be able to choose whether Siri opens with a new chat, or to a "grid" of previous conversations at launch. Apple will also place tighter limits on how Siri's memory works. This might mean that the AI-powered assistant won't be able to pull from previous conversations as liberally as some rival systems can, but it should be better for user privacy.
[13]
Siri's rebirth in iOS 27 will might offer an auto-delete perk for your AI chats
Apple's long-awaited Siri overhaul in iOS 27 could introduce a feature that most AI chatbots still treat as optional: automatic deletion of AI conversations. According to Mark Gurman's Bloomberg newsletter, Apple is preparing a redesigned Siri experience with a dedicated chatbot-style interface, but unlike rivals such as ChatGPT and Gemini, the company may make privacy controls a central part of the experience rather than a hidden setting. The reported feature would allow users to automatically delete Siri conversations after 30 days, one year, or keep them permanently. The approach appears similar to the auto-delete system already available in Apple's Messages app. Apple is rebuilding Siri around AI conversations The update is expected to transform Siri from a basic voice assistant into a more conversational AI system. Reports suggest iOS 27 will introduce the first standalone Siri app, allowing users to interact with Siri more like a chatbot instead of relying only on voice commands. A new "Search or Ask" mode may also allow users to switch between traditional search and AI conversations more seamlessly. Siri is reportedly gaining the ability to store conversational context and remember previous interactions, something competing AI assistants already rely on heavily. Recommended Videos However, Apple's implementation appears more cautious. Unlike many chatbot platforms that retain conversation histories indefinitely for personalization and model training, Apple is reportedly building tighter limits around memory retention and user data handling. Privacy is becoming Apple's main AI differentiator Apple has spent years positioning privacy as one of its biggest competitive advantages. That strategy helped distinguish the company from ad-driven rivals like Google and Meta, but it has also slowed Apple's AI progress compared to OpenAI, Anthropic, and Google. Now, Apple appears to be trying to balance both goals: offering a more capable AI assistant while maintaining stricter controls around user information. According to the report, Apple's AI system will still emphasize on-device processing and Private Cloud Compute infrastructure. At the same time, the company may rely more heavily on Google's Gemini infrastructure behind the scenes to improve Siri's capabilities. That creates an unusual position for Apple. The company wants Siri to compete with modern AI chatbots, but without fully adopting the same data collection practices that many competitors rely on. Why the auto-delete feature matters Most AI chatbot platforms already offer temporary or incognito chat modes, but these are usually optional settings users must manually enable. Apple's reported approach appears different because the company may integrate privacy controls directly into the core Siri experience. For users, this could mean more control over how long AI conversations are stored and how much personal interaction history remains accessible. At the same time, Apple may also use privacy as a way to soften criticism around Siri's slower AI rollout. While competitors often focus on model size and advanced reasoning, Apple could instead position Siri as the "safer" AI assistant for mainstream users. What happens next Apple is expected to reveal more details about Siri's redesign and iOS 27 during WWDC later this year. Reports suggest the upgraded assistant could initially launch in beta form following delays to Apple's broader AI roadmap. If successful, Siri's redesign may mark Apple's biggest AI shift in years - one where privacy becomes just as important as intelligence itself.
[14]
Standalone Siri app to offer auto-deleting chat history, launch with beta label: report - 9to5Mac
Next month at WWDC 2026, Apple is expected to finally live up to its AI Siri promises, and more. The company has long been working on a new standalone Siri app to boost how users interact with Siri and Apple Intelligence - and it should be debuting in beta next month. According to a new report from Bloomberg's Mark Gurman, the new Siri app will come with a privacy feature similar to one on iMessage: auto-deleting chats. He also expects Siri to launch with a beta label even when it's available publicly in the fall, similar to some previous Apple rollouts. Despite initially having hesitancy to launching a Siri chatbot, it sounds like Apple will be doing exactly that with iOS 27. There'll be a new standalone Siri app with conversation history, the ability to start new chats or voice conversations, and upload files to Siri. You'll also have a new universal gesture for entering a new Siri chat. Of course, this all hinges on Siri being good - which should hopefully be the case with the Apple and Google deal to use Gemini models to power Siri. One of the key points with Apple's new Siri revamp is privacy. The company will be running Gemini-based Siri on its own private cloud compute servers, rather than just handing all of your data directly to Google. Some of the details are still unclear, but nonetheless, Google shouldn't use your Siri conversations for model training. Another privacy win with the new Siri app will be auto-deleting conversation history. On the Messages app, you can set your conversation history to automatically delete after 30 days or a year, or leave them indefinitely. The same options will exist in the new Siri app, per Bloomberg. Lastly, the new Siri app will have two interface options: you can either open up to the new conversation view (like ChatGPT), or open to a Messages-style conversation list. New features launching with a beta label is by no means a new thing for Apple. Even when Apple Intelligence begun to debut in iOS 18, it shipped with a beta label - and that's expected to carry through with the new Siri in iOS 27. From the report: Test versions of iOS 27 within Apple use this label for the new Siri and include a toggle to leave the Siri beta. Given that we're only a month out from WWDC, there is a strong chance that this approach will be used in developer beta versions and even when iOS 27 ships this fall. This all means that, even after a two-year delay (the revamped Siri was supposed to arrive in 2024), the company could still brand the new features as unfinished. It also sounds like the company will allow users to opt out of the new Siri beta. It's unclear if this opt-out will be separate from the already-existing Apple Intelligence opt-out, or if it'll be a level above that. As a sidebar, I do wish Apple had more granular feature opt-outs for Apple Intelligence instead of an all-encompassing toggle. Are you excited for the new Siri debut next month? Let us know in the comments.
[15]
Apple reportedly preparing privacy-focused Siri overhaul with Gemini
Apple will unveil a new version of Siri at the Worldwide Developers Conference in June, with a significant focus on privacy, according to Bloomberg's Mark Gurman. The relaunch is viewed as a key opportunity for Apple to reaffirm its position in the artificial intelligence sector. Executives will argue that Apple's approach to AI prioritizes user privacy more than most of its competitors, Gurman reported. The company is expected to introduce the first standalone Siri app, powered by Google Gemini, which will deliver a chatbot experience akin to ChatGPT but with restrictions on the usage and storage of user information. The new Siri app may include functionality allowing users to automatically delete their conversations after 30 days or one year, or to retain them indefinitely. This feature is designed to enhance privacy and control over personal data, reflecting Apple's renewed commitment to these principles. Gurman also noted that Apple's emphasis on privacy might serve as a rationale for any limitations that Siri faces when compared to rival products. Additionally, he pointed out that the focus on privacy might overshadow the fact that Google is involved in providing some security measures for the new Siri app.
[16]
Apple's New Siri Revamp Will Auto-Delete Your Chats. It's a Direct Shot at ChatGPT.
Apple is finally giving Siri its own standalone app, and the biggest feature isn't about what it can do, but what it won't keep. At the Worldwide Developers Conference in June, Apple will unveil a revamped Siri that automatically deletes conversations after 30 days or one year, according to Bloomberg's Mark Gurman. It's a privacy-focused pitch designed to set Apple apart from ChatGPT and other AI chatbots that store and train on user data. The new Siri will be powered by Google Gemini and offer a chatbot experience similar to ChatGPT, but with more limitations on how long user information can be stored and used. Apple executives will reportedly argue the company is taking a more privacy-friendly approach than most other AI companies, positioning privacy as a competitive advantage in the AI race. But Gurman thinks the privacy emphasis might also serve another purpose: excusing Siri's shortcomings compared to competing products. The focus on privacy could also obscure the fact that Google is handling some of the security, known for harvesting of vast amounts of personal search, browsing, and location data.
[17]
Standalone Siri App in iOS 27 May Let Users Auto-Delete Conversations
Options reportedly include erasing chats after one year or 30 days Apple is said to be preparing a major overhaul of Siri for iOS 27 as part of its artificial intelligence (AI) efforts, and at the forefront could be the standalone app. The Cupertino-based tech giant is expected to unveil its next-generation operating system for iPhone and other devices at WWDC 2026. Ahead of the developer conference, a seasoned journalist has suggested that Apple will heavily position privacy as the defining feature of its AI strategy, and one of its defining features could be automatic chat deletion. New Siri to Focus on Privacy According to the latest Power On newsletter by Mark Gurman, the new standalone Siri app may function as both a chatbot and a repository for previous Siri interactions, similar to how ChatGPT and Claude currently handle chat histories. The report states that they will be able to access the chat experience either through the standard Siri interface or through a new "Search or Ask" mode. The latter can reportedly be accessed by swiping down from the top-centre portion of the screen. The app may also let users control how long Siri conversations remain stored on their devices and Apple's systems. One of the key features reportedly coming to the new Siri app is automatic chat deletion. As per Gurman, a new option could be added that would allow users to automatically erase conversations after 30 days, one year, or keep them stored indefinitely. The feature reportedly works similarly to the auto-delete functionality already available inside the Messages app. The tech giant is also expected to let users decide whether the Siri app opens directly to a fresh conversation or displays a grid of previous chats during launch. On a broader scale, Apple's strategy is said to revolve around differentiating itself from rivals through privacy protections. Apple is said to be imposing tighter restrictions on how Siri stores and retains user data, unlike several competing AI chatbots that rely on stored chat histories and long-term memory systems for personalisation and training. The report adds that many existing AI platforms like Gemini and ChatGPT already offer temporary or incognito chat modes. Such features prevent conversations from being stored or used for AI training. However, the iPhone maker reportedly aims to integrate such protections directly into the system, rather than being behind optional privacy toggles.
[18]
Apple's new Siri will allow automatic deletion of conversations
Apple plans to introduce a significant change to its artificial intelligence array, with a completely revamped version of the Siri voice assistant at the center of the update. According to a report by Bloomberg's Mark Gurman, the long-awaited change will be officially unveiled during the company's annual Worldwide Developers Conference (WWDC) to be held this coming June. This relaunch is seen in the industry as the tech giant's major opportunity to re-establish its relevance in the AI field, where it has lagged behind compared to competitors. As part of the marketing and advocacy efforts for the move, Apple executives are expected to argue that they are taking a far more user-friendly and privacy-preserving approach than most artificial intelligence companies currently operating in the market. Within the framework of the upgrade, Apple is expected to launch Siri for the first time as a standalone application, which will be powered by the Google Gemini model and offer users a chatbot experience reminiscent of the popular ChatGPT. However, compared to competing chatbots on the market, Apple's new application is expected to include far stricter limitations regarding the duration of time that users' information will be retained and permitted for use. One of the central features expected to be included in the new update will allow users to actively manage their conversation history, similar to the mechanism currently existing in the company's Messages application. The system will allow conversations to be deleted completely automatically after a period of 30 days or after a full year, while alongside this, the option to save the content of the conversations indefinitely will remain, depending on the user's choice. Alongside the promises on data protection, the report raises questions regarding the true motives behind the current move. Gurman estimates that the excessive emphasis Apple places on the privacy issue may serve as an excuse or a cover-up for Siri's shortcomings compared to competing products in the market. Furthermore, Apple's focus on privacy could obscure the fact that Google is the one actually handling some of the security matters of the new system.
[19]
Apple's Upgraded Siri to Feature Auto-Delete Chat Function | PYMNTS.com
As Bloomberg News reported Sunday (May 17), this is a feature that borrows from the company's Messages app, and comes ahead of Apple's Worldwide Developers Conference next month, where privacy is expected to be a central topic. The standalone Siri app, Bloomberg's Mark Gurman wrote, is meant to act as a repository for past Siri conversations and serve as an artificial intelligence chatbot akin to OpenAI's ChatGPT and Anthropic's Claude. Users can enter the chat experience either via the standard Siri or by going into a new "Search or Ask" mode by swiping down from the top center of their screen. With this new delete feature, the report said, users will be able to go to the settings panel within the Siri app and choose to keep conversations for 30 days, one year, or forever. The Messages app provides similar options, to the point that some watchdog groups have complained about government officials using it to erase their communications, Bloomberg added. The report also noted that rival chatbots typically come with temporary or incognito chat modes that keep conversations from being stored or used for model training. Apple contends that these protections should be part of the system, not something users have to manually enable. "If the approach works, Apple will have a new selling point on the privacy front -- and a potential excuse if its software doesn't run as smoothly as rival technology," Gurman added. Beyond the privacy issue, the report pointed out another noteworthy Siri feature, which allows users to choose whether the app opens to display a grid of previous conversations or a new chat at each app launch. Apple said in March that it will highlight its AI advancements at its Worldwide Developers Conference (WWDC), scheduled for June 8-12. Meanwhile, recent PYMNTS Intelligence research finds that rather than wanting a "robot concierge," consumers are warming to AI "one mundane errand at a time." As covered here last week, consumers do not need to understand AI models. Rather, they want a tool to help them complete tasks, with little at risk if the initial result falls short. "That is why shopping and writing stand out as common, low-pressure uses," the report added. "A wrong product link can be ignored, or a rewritten text can be edited. These are the kinds of experiences that let consumers try AI without feeling exposed."
[20]
Apple's AI-powered Siri may debut as beta version first, can bring these features
Users may be able to choose whether Siri conversations are stored for 30 days, one year, or forever. Apple's long-awaited Siri AI overhaul may finally arrive later this year, but it could still launch as a beta feature even after facing a delay of nearly two years. Alongside the smarter Siri experience, Apple is also reportedly working on a new privacy-focused feature that would automatically delete chats after a certain period. According to a report by Bloomberg's Mark Gurman, internal test versions of iOS 27 currently label the new Siri as a beta. Users will reportedly even find an option to leave the Siri beta inside settings. As Apple's Worldwide Developers Conference now just a just weeks away, there is a high possibility that the tech giant could keep the beta label when developer versions roll out and possibly even when the final iOS 27 update is released in the fall. Also read: OpenAI brings personal finance experience to ChatGPT: Here is how it works For those unaware, this would not be the first time for Apple to use the beta label for Siri. As per the report, when the company first introduced Siri in 2011, it called the voice assistant a beta product. Apple later removed the label in 2013 with iOS 7, although many users have continued to criticise Siri over the years for inconsistent performance and limited capabilities compared to rivals. The upgraded Siri was originally expected to launch in 2024, but delays pushed the project back significantly. Also read: OpenAI Codex now available in ChatGPT mobile app: Features, availability and more Another major addition being tested, as per Gurman, is an auto-delete chats feature. Users may be able to choose whether Siri conversations are stored for 30 days, one year, or forever. Privacy appears to be a major focus for Apple's AI plans. Rival AI platforms already offer temporary or incognito chat modes that stop conversations from being stored or used for AI training. In fact, Meta recently introduced a similar feature. Earlier, it was reported that the Camera app could get a dedicated Siri-powered mode in iOS 27 along with Apple's Visual Intelligence features. This is expected to allow users to identify objects, translate text, or interact with the environment directly via the camera interface. Apple is said to be rebuilding Siri into a more conversational AI system capable of handling tasks across apps and responding more naturally. Siri is also rumoured to get a dedicated app, conversation history support, and deeper integration with the Dynamic Island interface.
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Apple plans to unveil a revamped Siri at WWDC in June, featuring auto-deleting chats and a standalone app powered by Google Gemini. Users can set conversations to delete after 30 days or one year, positioning privacy as a key differentiator. But the move raises questions about whether Apple is using privacy to excuse Siri's limitations against ChatGPT and other AI chatbot competitors.
Apple is preparing to unveil a significant Siri revamp at the Worldwide Developers Conference on June 8, with privacy features in iOS 27 positioned as the central differentiator against competing AI chatbot services
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. According to Bloomberg's Mark Gurman, the company will introduce auto-deleting chats that allow users to automatically delete conversations after 30 days, one year, or keep them indefinitely2
. This automatic chat deletion feature mirrors functionality already available in Apple's Messages app, where users can manage message history with similar time-based options4
.Source: MacRumors
The standalone Siri app will mark a major shift for the assistant, which launched in 2011 primarily for basic tasks like making calls and managing smart homes
2
. The new interface is expected to resemble leading AI chatbot platforms like ChatGPT, with a prompt box and response window for back-and-forth conversations4
. Users will also reportedly get an option to choose whether Siri launches with context from previous conversations or starts completely fresh5
.
Source: Engadget
The Siri revamp will rely heavily on Google Gemini for its AI capabilities, following a multiyear collaboration announced in January between Apple and Google
2
. At the time, Apple stated that "Apple Intelligence will continue to run on Apple devices and Private Cloud Compute, while maintaining Apple's industry-leading privacy standards." However, questions remain about where Siri customer data will be analyzed and stored with iOS 27, and whether Apple will compromise its data privacy standards by allowing Google to handle some security protections2
.Gurman suggested that Apple "had no other option" but to use Google's AI for Siri, noting that "privacy requires trade-offs"
2
. The company will place tighter restrictions on how Siri's memory feature works and limit data collection compared to competitors4
. Apple reportedly uses synthetic data generation instead of real user data to train its AI, a more restrictive approach than most LLMs that prefer collecting extensive personal data from chats to enhance capabilities5
.Related Stories
While other major players in the AI chatbot space generally only offer temporary incognito chat options if any, Apple's approach makes user privacy protections ingrained rather than optional
3
5
. ChatGPT offers a Temporary Chat feature, but Apple's stance is that privacy should be built-in by default5
.However, Gurman suggested that Apple might be emphasizing privacy as a way to excuse Siri's shortcomings compared to competing products like ChatGPT, Anthropic's Claude, and xAI's Grok
1
. Tech analyst Paolo Pescatore told CNET that "Apple's opportunity is not to win the AI race through noise or novelty. It is to make AI feel useful, private, seamless and deeply embedded across its ecosystem"2
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Source: PYMNTS
The announcement comes weeks after Apple settled a lawsuit over Siri AI for $250 million, related to AI-powered features advertised with the iPhone 16 but not delivered
4
. Features including Siri's ability to tap into users' personal context and take actions across apps are still awaited. Additionally, iOS 27 and iPadOS 27 will introduce "suggested Genmoji" created from customers' photos and frequently used phrases, though this feature will be optional2
. The new Siri might initially launch in beta, with users getting a toggle option between the beta version and current Siri2
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