CD Projekt Red co-CEO warns AI-generated games are coming but questions their success

CD Projekt Red warns about AI-generated games

Joint CEO of CD Projekt Red, Michał Nowakowski, said that fully AI-generated games are coming. The joint CEO of CD Projekt Red, Michał Nowakowski, has said that fully AI-generated games are coming. But, as he continues, doubts whether that model will succeed, as reported by Tweak Town. Nowakowski recalled a conversation with the founder of a primarily AI-based studio. "I can have 40 prototypes within a week, two weeks from now I can have five games that I chose are going to be the best and, three weeks from now, I'm actually launching a game." To Nowakowski, flooding the market with AI-generated products doesn't seem like a winning formula. Google's Jack Buser recently claimed that roughly 9 out of 10 game developers are already using AI-powered tools. And Epic Games' Tim Sweeney said that AI integration will become so universal that disclosure requirements are pointless. For players, the real concern is platform saturation. Steam already struggles with discoverability, and if studios can ship 5 games in 3 weeks, that problem gets significantly worse, and genuinely good games get buried under a mountain of "AI slop".

AI-generated games may arrive sooner than expected, says CD Projekt Red Co-CEO

Let's take a moment and be absolutely candid. Even though the world has adapted AI quickly, there is one community that passionately rejects it - gaming. AI and gaming have not really seen eye to eye and probably never will. Gamers, time and again, spot the use of AI in games and call the makers out on social media platforms like Reddit. But guess what? Gaming companies don't really seem to be taking note. According to a report in IGN, CD Projekt Red co-CEO Michael Nowakowski has just said that games generated completely through AI might be on their way. And if that really happens, it will be interesting to see how the gaming community responds. Read on to know what's happening. Also read: 5 best gaming laptops for students in 2026: Asus ROG Zephyrus, Lenovo LOQ 15 and more Completely generated AI games on the way? According to IGN, Nowakowski, while talking to Edge's Knowledge newsletter, pointed out that more and more companies are now relying on generative AI. He then added that based on what he has seen, games created primarily using AI are on the way. To explain his point, he recalled a conversation with the founder of an AI-focused game studio. According to Nowakowski, the founder claimed that the studio could create around 40 prototypes within a week, narrow them down to five promising games within two weeks, and launch one of them just a week later. While recalling this conversation, Nowakowski also expressed scepticism about whether such an approach would ultimately prove successful. He said that he has his doubts if this is the right path for the industry to follow. AI and gaming As mentioned already, the relationship between AI and gaming has been a rather complicated one. While developers have been exploring AI tools to speed up development and reduce their costs, the players who finally experience these games are still unconvinced. Over the past few years, many gamers have repeatedly criticised studios for using AI-generated assets, voice lines and artwork. In several cases, players were quick to spot AI-generated content and took to platforms like Reddit and X to express their concerns. The criticism often revolves around fears that AI could replace human creativity, which many believe is at the very core of game development. But, AI is already finding its way into the gaming industry as several studios are using it behind the scenes for tasks such as coding, testing, localisation and content generation. However, a fully AI-generated game is still something that we, as gamers, have not experienced on a large scale. And if Nowakowski's prediction turns out to be true, the conversation around AI in gaming is only going to get louder in the coming years.