Ex-Blizzard Boss Mike Ybarra Says AI Will Be in Every Video Game, Tells Devs to 'Man Up'

AI gaslighting watch: Is there AI in my fridge?

Answer: No, but there could be intelligent life forming in its recesses. Former Blizzard president Mike Ybarra said this week that "AI, in one form or another, will be in every single video game," so there's no point in a developer apologizing for using it. "I don't get why devs feel the need to bend over for the few folks who can't accept the reality that AI will be in every single thing -- from video games to your fridge (it already is)," he said. "Man up." It's true that you'll struggle to find new products that haven't at least sat adjacent to generative AI: They've stuffed it into everything, even MS Paint. But it is possible to distinguish between a dusting of airborne AI particles and, say, Activision selling AI-generated pictures in Call of Duty. Ybarra's comment came in response to a mangled-looking AI painting being spotted in Crimson Desert, which the developer said was left in accidentally. So, the latter. I do sort of agree with the former Blizzard exec, in that I think game developers who put AI-generated stuff in their games should say so. If those developers don't feel like they've cut corners or done anything unethical, then by all means, they should be unapologetic, and consumers will react however they do. Better for us to have more information about what we're buying than less. The rest of the comment, though, is one of many persistent bits of nonsense that AI evangelists keep claiming: that it is in everything already so you may as well get used to it. Maybe Ybarra's got a fridge with AI in it -- who knows what pointless wonders can be purchased on the salary of a daily fantasy sports app executive -- but I inspected my $800 GE refrigerator and didn't see any generative AI in it whatsoever. I did see some mangled-looking condiments, so I can't rule out that I haven't accidentally started a seed colony for what will one day become a civilization of sentient mustard people, but I'm going to call this one false: No AI in my fridge! In other AI gaslighting news, Nvidia CEO Jensen Huang said last week that "every plumber will become an architect" because of AI. I hope not, because I'm pretty sure we need plumbers.

Ex-Blizzard president says gamers need to 'Man up' over AI usage in games after Crimson Desert devs issue apology

AI is increasingly creeping its way into gaming, and it's been the cause of a fair few blunders at this point: Call of Duty and Battlefield 6 have been accused of using it, both Clair Obscur: Expedition 33 and the latest Anno game mistakenly included AI-generated assets in the final product, and just last week Nvidia revealed DLSS 5, which slaps an AI beautification filter over everything. Next in line was Crimson Desert, when eagle-eyed players noticed what seemed to be AI artwork strewn across the game in tapestries and some 2D visual props. Developer Pearl Abyss quickly apologised to fans. As it turns out, Pearl Abyss committed the classic blunder of using generative AI tools "as part of early-stage iteration" to make various assets, but they were mistakenly not replaced by launch. It's the same hot water Sandfall and Ubisoft found themselves in with Expedition 33 and Anno 117, respectively, with a very similar rationale. But Pearl Abyss has already apologised so what more needs to be said? In comes former Blizzard president Mike Ybarra to dredge it all back up: "Why apologize? AI, in one form or another, will be in every single video game. I don't get why devs feel the need to bend over for the few folks who can't accept the reality that AI will be in every single thing -- from video games to your fridge (it already is)." Ybarra closes by saying gamers need to "Man up." Will AI be even more present in game design and development in the future? Unfortunately I don't doubt it -- Square Enix aims to have AI handle 70% of QA by 2027, and Ubisoft is investing more into generative AI tools, to name a few examples. Should AI be in every video game? I, for one, would rather it isn't. The AI assets that were discovered in Crimson Desert, for example, were paintings of horrifically mutated people and horses. In other words, what one might call 'AI slop', and not assets fit for the final game -- which is why Pearl Abyss apologised for not disclosing its use of AI and is replacing the assets. While Ybarra doesn't put much stock in developers needing to declare AI use on platforms like Steam, a recent industry survey found that 9/10 game devs think generative AI use should be more fully disclosed. I think that says enough.

Ex-Blizzard Boss Has The Worst Take On Crimson Desert GenAI

Over the weekend, Crimson Desert maker Pearl Abyss apologized for shipping the open-world blockbuster with AI-generated art in it and for not disclosing that fact to players. Ex-Blizzard president Mike Ybarra spent the weekend telling the studio it had nothing to be sorry about. "Why apologize?" he wrote to the Crimson Desert social media account on X. "AI, in one form or another, will be in every single video game. I don't get why devs feel the need to bend over for the few folks who can't accept the reality that AI will be in every single thing - from video games to your fridge (it already is). Man up." The sentiment, delivered with all the bravado and self-awareness of Eastbound & Down's Kenny Powers, went over like a lead balloon. Ybarra was a nearly 20-year veteran of Microsoft and Xbox when he joined Blizzard in 2019 and was elevated to co-president in 2021 amid the studio's workplace reckoning. But despite his penchant for posting things online, Microsoft ditched him after it took over following the Activision Blizzard acquisition in 2023. He now runs a sports betting startup called Prize Picks. When one fan wrote back, "I'm so glad you're not ruining Blizzard anymore," Ybarra responded with, "Hope you enjoy co-pilot in WoW." Few mainstream gaming companies have taken Ybarra up on his "man up" defense of gaming AI so far. Even while developers and players speculate about a scourge of AI usage cropping up behind the scenes and slop continues to "accidentally" make it into finished games, no big studio has yet had the stones to just tell gamers something along the lines of "get used to it." The closest we've gotten so far was a live-event jab from Nvidia CEO Jensen Huang last week when he accused the internet of being "completely wrong" about DLSS 5 superimposing generative AI over game visuals. It doesn't appear to have worked.

"Man up": Former Microsoft and Blizzard exec calls out Crimson Desert devs for apologizing over AI art, because it'll "be in every single video game" someday

After Crimson Desert attracted some heat for generative AI being part of the development process, developer Pearl Abyss provided a statement clarifying the usage and apologizing. Mike Ybarra, a former executive at Microsoft and Blizzard, disagrees with the notion that this was necessary, and had made his views very clear on Twitter. "Why apologize? AI, in one form or another, will be in every single video game," Ybarra, previously president of Blizzard and corporate vice president of Xbox Live, said in response to Pearl Abyss. "I don't get why devs feel the need to bend over for the few folks who can't accept the reality that AI will be in every single thing - from video games to your fridge (it already is)," he states, before adding: "Man up." Well, that's one of the more jarring uses of that phrase I've seen, I must say. It's worth noting at this juncture, Ybarra's not associated with Pearl Abyss in any way and no longer works directly with the industry, having served as CEO of fantasy sports platform PrizePicks since 2024. In its comment, Pearl Abyss acknowledged some AI use within "early-stage" parts of Crimson Desert, and some resulting assets found their way into the public build "unintentionally." The studio admitted it should've disclosed all of this, and says a "comprehensive audit" is now taking place. Several major games have taken flak for using gen-AI assets, including Call of Duty: Black Ops 7, EA Sports FC 26, and Clair Obscur: Expedition 33. In all cases, there's considerable pushback, leading some studios to patch out the work in favor of something more man-made. The response to Ybarra's assertions is about what you'd expect. "I'm so glad you're not ruining Blizzard anymore," says one account. "This is yet another reminder of the many reasons your departure from the video game industry was so widely celebrated," says another. He might be right about its presence in smart fridges, but there are plenty in the industry who refuse to allow AI to become as commonplace as Ybarra proclaims.

Former Blizzard boss believes AI "will be in every single video game"

Since we've first had enemies "thinking" for themselves in video games, we've been thinking about AI in our gaming experiences. Now, the term means something much different, and players aren't all too hyped if a developer uses GenAI, especially without their knowing. This was the case with the recently released Crimson Desert. In the post clarifying the developers' decision and apologising for the use of GenAI, former Blizzard CEO and Microsoft VP Mike Ybarra stepped in with his two cents, in a response that has since been heavily critiqued. "Why apologize? AI, in one form or another, will be in every single video game," Ybarra writes. "I don't get why devs feel the need to bend over for the few folks who can't accept the reality that AI will be in every single thing - from video games to your fridge (it already is). Man up." Ybarra's statement has been critiqued by a lot of people replying to the same post, saying it shows his disconnect from the wider gaming audience. Streamer and former Blizzard developer Pirate Software said it was "peak CEO disconnect." It seems that audiences are becoming more accepting of AI being found in their games, so long as that AI is going to be patched out, like in the case of Crimson Desert or Clair Obscur: Expedition 33. However, fans did wish that the AI usage had been disclosed ahead of time, as per Steam's terms of service.