Memory shortage driven by AI demand could keep prices high until 2027 or beyond

Reviewed byNidhi Govil

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The global memory shortage shows no signs of easing, with manufacturers expected to meet only 60% of demand by 2027. AI's appetite for high-bandwidth memory is pushing DRAM and NAND prices to record highs, forcing Samsung to consider its first-ever smartphone loss while consumers face steeper prices for phones, laptops, and other devices.

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Memory Shortage Threatens to Reshape Consumer Electronics Market

The global memory shortage has evolved from a temporary supply chain hiccup into a structural crisis that could fundamentally alter the economics of consumer electronics for years to come. According to

Nikkei Asia

, DRAM manufacturers are projected to fulfill only 60% of global demand by the end of 2027, despite aggressive expansion plans from industry leaders

Samsung

,

SK Hynix

, and

Micron

. This shortfall stems directly from surging AI industry demand for memory components, particularly high-bandwidth memory (HBM) critical to AI accelerators and data center operations.

AI Demand Drives Unprecedented Component Costs

The skyrocketing component costs have upended traditional smartphone economics in dramatic fashion. MX division head TM Roh has warned company leadership about the possibility of the first net loss on smartphones in the company's history. The AI era has roughly doubled memory prices, with

Counterpoint Research

reporting that RAM will account for more than a third of the cost of building a budget phone in mid-2026. Even premium devices see memory representing over 20% of total component costs. This represents a fundamental shift from previous years when application processors and displays dominated the bill of materials.

The numbers illustrate the scale of AI's appetite: Nvidia's Vera AI CPU, replacing Grace later in 2026, will feature up to 1.5 TB of LPDDR5x memory. A single rack-scale AI platform with 36 Vera CPUs will consume enough RAM for 4,600 Galaxy S26 Ultra devices at 12GB each

1

.

Fabrication Plants Won't Deliver Relief Until 2028

Samsung

plans to bring its fourth fabrication plant at the Pyeongtaek campus online in 2026, but full-scale mass production won't begin until 2027 or later. The facility will also produce logic chips for computing, limiting capacity to increase memory output. A fifth production line dedicated to AI-focused RAM won't arrive until 2028 or later

2

. Industry analysts estimate wafer production needs to grow by approximately 12% annually through 2027 to meet demand, but current projections hover closer to 7.5%

5

.

SK Hynix

recently opened a new facility in Cheongju, but broader capacity expansions across foundries won't materialize until 2027 or 2028. SK Group chairman Chey Tae-won projects the chip wafer shortage will persist until 2030, with shortages remaining above 20% as AI systems continue burning through massive quantities of HBM

4

. With SK Hynix controlling 57% of the HBM market and 32% of global DRAM market share, these warnings carry significant weight.

Consumer Hardware Prices Climb Across Categories

The DRAM production shortage has triggered immediate price increases across consumer hardware. Motorola raised prices on its Moto G budget phones by up to 50%, while Samsung added $50 to the Galaxy A37 and A57 mid-range devices. Premium models face steeper hikes: the Galaxy Z Flip 7 (512GB) and Z Fold 7 (512GB and 1TB) each increased by $80, and the Galaxy Tab S11 jumped $100

1

. These memory prices affect laptops, gaming handhelds, consoles, SSDs, and graphics cards equally, as manufacturers prioritize high-margin HBM production over traditional DRAM and NAND used in consumer devices.

Profitability Challenges Create Market Paradox

The supply chain constraints have created a paradox where Samsung's semiconductor division thrives while its mobile business struggles. Samsung Semiconductor earned an estimated $38 billion (KRW 57.2 trillion) in Q1 2026 profit—more than seven times its net from Q1 2025

1

. Yet this success comes at the expense of consumer markets. Production of legacy standards like DDR3, DDR4, and LPDDR4 is being scaled back as manufacturers chase higher profits from AI-focused components.

Samsung

has started spinning down LPDDR4 production to boost LPDDR5 supply, but supply and demand imbalances persist.

AI companies are pre-booking large portions of future supply, further limiting availability across consumer markets

5

. Some system integrators and OEMs have begun shipping consumer hardware with reduced performance targets, reflecting tighter component availability

3

. The shift suggests that constrained tradeoffs will define the consumer electronics landscape through the remainder of the decade, fundamentally altering expectations around device affordability and performance accessibility.

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