Ubisoft banks on Generative AI and Assassin's Creed comeback after record €1.3 billion loss

Ubisoft confirms new Assassin's Creed, Far Cry, and Ghost Recon games are in the works and will launch by March 2029, alongside the 'first playable Generative AI experience'

The company is also developing its first "playable Generative AI experience" * Ubisoft confirms new Assassin's Creed, Far Cry, and Ghost Recon games are in development * The company plans to release them all by March 2029 * Ubisoft says its recent restructuring efforts will allow for "a return to higher quality standards" Ubisoft has shared plans to release more Assassin's Creed games and new Far Cry and Ghost Recon titles by March 2029. The latest comes from the company's most recent financial report for 2025-2026 (via IGN), Ubisoft said it "expects a significantly bigger content pipeline over FY2027-28 and FY2028-29 across its major brands, including Assassin's Creed, Far Cry and Ghost Recon." The company's financial year runs from April 1 to March 31, so it's suggested that these new projects will be released by March 31, 2029. Currently, we know Assassin's Creed Hexe will be one of these games, and it's expected to launch in 2027. Another multiplayer title, Codename Invictus, is also in the works alongside Assassin's Creed Jade, a mobile game. While both are in active development, neither has a release date. Far Cry 6 was the most recent game in the series, and it launched in 2021, and we haven't had a new Ghost Recon game since 2019 with Ghost Recon: Breakpoint. Alongside its core plan, Ubisoft is also looking to leverage AI to "enhance player experience" and "boost teams' creativity and efficiency" by developing its first "playable Generative AI experience." It's said that the project will "enrich player experiences, while teams are making tangible progress organically on AI applications that can help manage the growing complexity of modern game development pipelines." However, Ubisoft co-founder and chief executive officer Yves Guillemot did warn investors that the company's FY2026-27 period is "expected to represent a low point in our free cash flow trajectory." The CEO said it plans to grow its live service games, namely Rainbow Six Siege, as well as deliver Assassin's Creed Black Flag Resynced, which launches on July 9, but the "softer release slate and restructuring costs" are likely to affect Ubisoft's annual earnings. Earlier this year, Ubisoft announced major restructuring plans, which saw the cancellation of Prince of Persia: The Sands of Time remake alongside several more projects, and the delay of six more. In the report, the company said this was to "maximize long-term value and refocus its three-year roadmap," and its new plan better positions its Creative House for "a return to higher quality standards", which it said is already reflected in the release of Assassin's Creed Shadows, Anno 117: Pax Romana and the Avatar: Frontiers of Pandora expansion, From the Ashes. Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds. Make sure to click the Follow button!

Ubisoft wants a comeback with Assassin's Creed, Far Cry, Ghost Recon, one AI experiment that has players worried

Ubisoft's first playable gen-AI project is coming, and gamers are already skeptical Ubisoft is trying to rebuild momentum. It is banking on its biggest franchises for this comeback, as revealed in its latest earnings report. But the French publisher/studio isn't just relying on the familiar names and is even bringing generative AI as the next experience. According to Ubisoft's FY2025-26 earnings report, the company expects a much stronger content pipeline across FY2027-28 and FY2028-29, with releases tied to major brands including Assassin's Creed, Far Cry, and Ghost Recon. What's Ubisoft planning? The next year is lighter by design. Ubisoft says FY2026-27 will include Assassin's Creed Black Flag Resynced, which is scheduled for July 9, 2026, alongside other targeted premium games based on established brands. The company also talked about its seven discontinued projects and delayed six others as part of a broader portfolio reset. Recommended Videos Banking on its popular franchises isn't really surprising. These are massive video game series that have a massive established fanbase. This includes Assassin's Creed, Far Cry, and Ghost Recon. Aside from this, multiplayer titles like Rainbow Six Siege, The Division 2, and The Crew have helped the company achieve a strong Q4 performance, while Rainbow Six Mobile and The Division Resurgence are a part of the mobile push -- despite their slow start. Why AI has gamers worried The most unusual part of the report is Ubisoft's mention of Teammates, described as its "first playable Generative AI experience." The company says it is accelerating investment behind the project to "enrich player experiences." Ubisoft also says its teams are making progress on AI tools for development pipelines, including more intelligent bots for quality-control teams, smarter NPCs, and game worlds that can adapt to player behavior and react more dynamically in real time. It already has many gamers nervous. Generative AI in games is still a sensitive topic when it comes to video games. The big question is whether these tools help developers or quietly replace human craft. The harder part will be proving that Teammates is something players actually want to experience. The reception on social media is already pretty negative, as players are worried about the quality.

Ubisoft confirms new Assassin's Creed, Far Cry, and Ghost Recon games are coming before April 2029, as it 'accelerates' its first generative AI "experience"

Ubisoft has outlined its future slate of releases as part of its latest financial results, confirming the next Assassin's Creed game - possibly a reference to the previously announced Codename Hexe - will be launching before the end of its 2028-2029 financial year, as will new entries for Ghost Recon and Far Cry. As part of its full 2025-2026 financial year (FY) earnings report, Ubisoft said it was anticipating a "significantly stronger and diversified content pipeline" over the course of FY2027-28 and FY2028-29, attributing these performance increases to a number of releases across its major brands - specifically the three outlined above. For context, the company's financial year runs from 1st April to 31st March, meaning the new games are expected to release no later than 31st March 2029. Taking each in turn, Ubisoft's new Assassin's Creed is likely (although seemingly not definitely) the game currently known as Codename Hexe. Believed to be focused on 16th century Europe - and, presumably, the mass wave of witch trials at the time - it was originally announced in 2022, as part of a big Assassin's Creed news blowout that also teased the now-released Codename Red, better known as Assassin's Creed Shadows. Hexe, of course, has had a bit of a bumpy ride so far, having now lost two directors on its road to release. A new Ghost Recon game, meanwhile, was hinted at by Ubisoft CEO Yves Guillemot during a call with investors in 2025. And that new Far Cry instalment? We haven't seen the series since Far Cry 6 released all the way back in 2021, but earlier this year Ubisoft confirmed it had not one but two "very promising" Far Cry games in the works. Prior to that, reports had suggested the next mainline Far Cry entry, codenamed Project Blackbird, would feature a "non-linear" story focused on the kidnapping of its protagonist's family, playing out across 72 in-game hours - equating to 24 hours in real-time. It was also claimed the second Far Cry project was a multiplayer title, but it's unclear which might show up first. In the more immediate term, Ubisoft will be hoping the long-rumoured but only recently unveiled Assassin's Creed Black Flag Resynced helps bolster its fortunes across the current financial year. However, it's now warned investors it expects FY2026-2027 to be a "low point in [its] free cash flow trajectory" due to a "softer release slate" and costs associated with restructuring as it works toward a "much stronger and sustained content cycle". Ubisoft, of course, announced a significant restructuring programme earlier this year, in a move that saw the publisher close studios, order staff back to the office, and kill multiple projects, including its long-delayed Prince of Persia: The Sands of Time remake. Elsewhere in today's financial report, Ubisoft said it was "accelerating" investment in a range of AI-related initiatives, including its "generative AI experience" Teammates. Announced back in 2025, Teammates was initially described as an AI "experiment" built around the mechanics of a first-person shooter that would cast players as members of a resistance in a dystopian future. It supposedly features "dynamic and responsive" squad mates players can chat with, all powered by generative AI. Additionally, the company says its teams are "making tangible progress organically on AI applications that can help manage the growing complexity of modern game development pipelines", including "intelligent bots supporting our QC teams, to smarter NPCs and game worlds that can adapt to player behavior and react more dynamically in real time."

Ubisoft Posts Record €1.3 Billion Loss, Pins Comeback on Stricter Quality Bar and Generative AI NPCs & Tools

Ubisoft reported its Q4 2026 and full fiscal year (FY2025-26) results yesterday, reflecting a major company-wide reset: net bookings were down 17% year-on-year to €1.525 billion as the publisher narrowed its portfolio, cut costs, and prepared for a much lighter FY2026-27 release slate. The company also confirmed that its free cash flow outlook remains weak in the near term, with FY2026-27 expected to be a low point before a rebound later in the cycle. The company also reported an IFRS operating loss of €1.3 billion for the year, which Chief Financial Officer Frederic ⁠Duguet said on the earnings call was a record. However, Duguet also outlined the company's plan to turn around the problems of the last few years: elevating quality standards and leveraging AI to improve game experiences and game development efficiency. Duguet said: We have discontinued 7 projects and delayed 6 others, reflecting elevated quality criteria and a refocus on the opportunities with the highest potential. This discipline is already translating into higher quality standards as reflected in recent releases such as "Assassin's Creed Shadows" and "Anno 117: Pax Romana" and the "Avatar: Frontiers of Pandora" expansion, each achieving Metacritic scores above 80. Finally, we are leveraging AI to enhance the player experience and boost creativity and efficiency across our teams. We are accelerating investment behind Teammates, our first playable generative AI experience to enrich player experiences, as well as making tangible progress organically on applications to help manage the growing complexity of modern game development pipelines. This includes building more intelligent tools, supporting quality control, as well as smarter NPCs and more reactive game worlds. By combining decades of expertise in open worlds and systemic gameplay with the pioneering work of our La Forge R&D teams, we are confident in our ability to remain at the forefront of this transformation and provide our teams with tools to enhance their creativity. Indeed, the French publisher's last few releases were solid, if not quite outstanding. Assassin's Creed Shadows did well enough, although it couldn't top Valhalla's sales; Anno 117: Pax Romana broke sales records for the real-time strategy franchise; and Avatar: Frontiers of Pandora - From the Ashes reignited interest in Massive's open world game just in time for the launch of James Cameron's third movie in the sci-fi saga. As for Teammates, the playable GenAI-powered experience was first showcased in November 2025 as an example of natural language interaction with non-playable characters in an actual game environment. Based on Duguet's statement, it sounds like Ubisoft is further investing in the technology to enrich its games with smarter NPCs and more dynamic game worlds. Of course, it's also seeking ways to deploy AI-powered efficiency improvements to cut costs, just like any other big company. When it comes to the publisher's future pipeline, Ubisoft said its longer-term pipeline will center on Assassin's Creed, Far Cry, and Ghost Recon, alongside continued growth from live services such as Rainbow Six Siege. There's little surprise there, with Assassin's Creed Black Flag Resynced coming out relatively soon and Ghost Recon rumored to be their next big title to launch, while the upcoming Far Cry project has gone through some rough patches, according to insider Tom Henderson.