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Google Doubles Down on AI Creativity With Updates Coming to Flow and Flow Music
Macy has been working for CNET for coming on 2 years. Prior to CNET, Macy received a North Carolina College Media Association award in sports writing. At last year's I/O keynote, Google announced the rollout of Flow, an AI creative studio that lets creatives use natural language prompts to generate AI videos. Utilizing a "for creatives, by creatives" mission, Flow is designed to streamline the content creation process -- allowing you to edit, create, iterate and animate all in once space, eliminating the need to purchase multiple platforms -- backed by Google's most advanced AI models. This year, Google announced several major updates coming to Google Flow and Flow Music -- Google's generative AI platform dedicated for producing music and creating songs -- at its annual developer conference, Google I/O. Elias Roman, senior director of product management at Google Labs, discussed the intersection of AI and creativity, and the company's mission to implement AI tools for powerful storytelling and creative expression. Read also: Google's AI Filmmaker Program Flow Helped Creators Make 100 Million Videos Roman outlined three creative demands that guided Flow's latest updates: a desire for cross-modality (breaking media-specific silos), a need to defragment highly fractured creative workflows and a push for more precise control and character consistency. Roman highlighted that creators frequently navigate an expensive, disjointed ecosystem of single-purpose apps, which breaks their creative "flow state." To address these common pain points, Flow is rolling out four main updates. First, Flow is transitioning from just a prompt-and-output tool into a conversational agent powered by Gemini models that acts as an end-to-end creative co-pilot with full memory of past and current projects. For instance, Flow's agentic AI can become more of a "sounding board" and brainstorming partner when it comes to deciding on the dialogue of a scene or where the plot should go next in your story. Google is also launching "Flow Tools," a feature allowing creators to use natural language to instantly code and share custom tools or workflows. With this feature, you can create specific tools, like a video resizer or shaders, without needing to know how to code. You can also choose to share any tool you made with other Flow users. Additionally, Flow will integrate a new generative model called Gemini Omni Flash, unlocking precise, video-to-video conversational editing and robust character consistency, including the user's own avatar. Google describes Gemini Omni Flash as the Nano Banana, but for making videos. This feature is now available in Flow to all global Google AI subscribers. Finally, Google is unveiling native mobile apps for Flow and Flow Music (more on this below), which will launch to enable on-the-go brainstorming and creation. Flow is now available on Android in Beta (iOS coming soon) and Flow Music is now available on iOS (Android coming soon). I was able to catch a live demo of Flow's conversational agent by planning a decade-accurate, 1980s-themed Times Square story, complete with persistent specific constraints (like adding an "Easter egg" miniature pinscher dog into every image). He also demonstrated precise, side-by-side video editing using natural language commands, custom custom tools such as custom ASCII character video rendering and a personalized avatar system. Google Flow Music, the platform for creating and sharing music, is expanding its catalog of features. For starters, more granular, precise editing is coming to Flow Music. Now, you'll be able to edit any single part of a song, such as editing lyrics, translating lyrics or reworking the beat without editing the rest of the track. You'll also now be able to create covers of your favorites tracks. With this feature, you can take your favorite full song -- keeping the melody and structure -- and change the style, like turning a pop playlist into a lo-fi study version of it. Flow Music is also implementing its latest Gemini Omni Flash model to let you create and share music videos on the platform. You can use Omni Flash to conversationally prompt the model to guide the style, scenes and essentially "direct" a music video that matches the vibe of your song. This feature is now available to all Google AI subscribers.
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Google Flow AI video editing & music tools getting dedicated apps and Omni upgrades
As its competition takes a break, Google is doubling down on video generation through Gemini, with Omni upgrades for it filmmaker and musician-focused Flow AI tools, as well as dedicated mobile apps starting on Android. Google Flow was announced last year at I/O 2025 as an AI video editing suite. The tool lets creators build out videos using assets generated by AI and their own footage, being able to do things such as manipulating camera movement and angles, extend shots, all while being able to organize assets. Google built on the tool, later adding support for "Frames to Video" which would let users provide starting and ending points for a video, with Flow bridging the gap. In April 2026, Google then launched "Flow Music" as a rebrand of ProducerAI, delivering AI tools for music production. At I/O 2026, Google has a few upgrades for these tools. That starts with dedicated mobile apps for both Google Flow and Flow Music. These dedicated apps will coexist with the web version and are designed for "flexibility" and the ability to "create on the go." Flow's video editor will launch first on Android (in beta), coming later to iOS, while Flow Music gets the reverse with an iOS debut first and Android coming later. Beyond that, both are getting upgrades on the back of Gemini Omni. In Google Flow's video tools, Omni will let creators "blend real-world inspiration with generated content" and "iterate conversationally" on the output. Omni will also improve consistency for characters in Flow creations, preserving "identity and voice" across scenes and generations. On the music side of things, Flow Music will leverage Omni to create music videos with the ability to "guide the styles, subjects, and scenes to match the narrative and pacing of your track." Omni Flash upgrades in Flow and Flow Music are available today. Other upgrades coming to Flow include the Google Flow Agent, a "creative partner" that can help you plan and reason through brainstorming a project. Google says this could be used for things such as figuring out dialogue or "plot recommendations," as well as being able to generate multiple versions of a scene to help you make a choice. Batch edits will also be available through the Agent. Google Flow Agent is available as of today, globally. Also aiding in quick edits, Google Flow Tools are effectively presets for the AI, letting you create tools that can resize video, apply certain aesthetics and effects, and more. This is also available today, with some early tools already available for use. For Flow Music, Google is bringing more precise, granular control over track edits, allowing changes such as translation or restyling only a specific part of a track instead of the whole thing. Flow Music can also now change the style of songs "while keeping the original melody and structure." More from Google I/O 2026:
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New agents, mobile apps and Gemini Omni for Google Flow and Google Flow Music
On last year's I/O stage, we introduced Google Flow, built with and for filmmakers. Since then we expanded Flow into an AI creative studio, with new capabilities in video and image generation and editing, and launched in over 140 countries around the world. Earlier this year we added a new tool to our Google Flow family, Google Flow Music, which brings Google's newest music model, Lyria 3 Pro, to artists, producers and songwriters. We're now bringing an agent for every step of the creative process, a new AI model that offers precise video editing, the ability to "vibe code" bespoke workflows and mobile applications for on-the-go creation. Let's take a closer look at what's new in Google Flow and Google Flow Music.
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Inside Google's quest to build AI products for creatives
However, like the rest of the industry, a lot of it is still fly-by use. People ask Google's Gemini app to generate an image or short video clip and then move on. "These tools started as something you put a prompt into and then get an output out of, like a coin-operated [machine]," says Google Labs VP Elias Roman. Now Google wants to use its media-generation chops to build products that artists, filmmakers, and other professionals turn to over and over again, throughout the entire creative process. "We're really building a new Google product line that's entirely dedicated to creativity," Roman says. Turning Google's Flow tool into a media solution At the heart of these efforts is Flow, an online video-generation tool built by Google Labs that the company unveiled at its 2025 developer conference. Previously, Flow could generate images and 8-second video clips from text prompts.
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Google announced major updates to Flow and Flow Music at I/O 2026, transforming them from simple prompt tools into comprehensive AI-powered creative studios. The platforms now feature conversational AI agents, dedicated mobile apps for Android and iOS, and Gemini Omni Flash integration for precise video editing and character consistency. Google aims to consolidate fragmented creative workflows into a single platform for filmmakers, musicians, and creative professionals.
At Google I/O 2026, the tech giant unveiled substantial upgrades to Google Flow and Flow Music, signaling its commitment to AI creativity and professional content creation tools. Elias Roman, senior director of product management at Google Labs, presented four major updates designed to address what he identified as three critical creative demands: cross-modality to break media-specific silos, defragmented workflows to replace expensive single-purpose apps, and more precise control with character consistency
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. These changes transform Google Flow from a simple prompt-and-output tool into a comprehensive platform that Google Labs VP Elias Roman describes as "a new Google product line that's entirely dedicated to creativity"4
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Source: 9to5Google
The most significant shift comes with Google Flow transitioning into a conversational agent powered by Gemini models that functions as an end-to-end creative co-pilot with full memory of past and current projects
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. The Google Flow Agent acts as a "creative partner" that helps filmmakers and creative professionals plan and reason through brainstorming sessions, offering assistance with dialogue decisions, plot recommendations, and generating multiple versions of scenes to aid decision-making2
. This addresses what Roman identified as a major pain point: creators navigating a "disjointed ecosystem of single-purpose apps, which breaks their creative 'flow state'"1
. The agent also enables batch edits, streamlining repetitive tasks across multiple assets2
.Google is rolling out dedicated mobile apps for both platforms, designed for flexibility and the ability to create on the go
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. Google Flow's AI video editing app launches first on Android in beta, with iOS coming later, while Flow Music takes the reverse approach with an iOS debut first and Android following1
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. These mobile applications coexist with the web version, expanding access for musicians and filmmakers who need to brainstorm and iterate while away from their desktop setups3
.Flow integrates a new generative model called Gemini Omni Flash, which Google describes as enabling precise, video-to-video conversational editing and robust character consistency, including users' own avatars
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. With Gemini Omni, creators can "blend real-world inspiration with generated content" and "iterate conversationally" on outputs while preserving "identity and voice" across scenes and generations2
. This feature is now available to all global Google AI subscribers1
. During a live demonstration, Roman showcased decade-accurate 1980s-themed Times Square scenes with persistent specific constraints, including an "Easter egg" miniature pinscher dog appearing in every image, alongside precise side-by-side video editing using natural language commands1
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Source: CNET
Google is launching "Flow Tools," a feature allowing creators to use natural language to instantly code and share custom tools or workflows through what's being called vibe coding
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. Creative professionals can create specific tools like video resizers, shaders, or custom ASCII character video rendering without needing coding knowledge, then share these tools with other Flow users1
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. This feature is available today, with some early tools already accessible2
.Related Stories
Flow Music, which brings Google's newest music model Lyria 3 Pro to artists, producers, and songwriters, is expanding its catalog of features
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. The platform now offers more granular, precise editing capabilities, allowing musicians to edit any single part of a song—such as lyrics, translations, or beats—without affecting the rest of the track1
. Additionally, users can create covers of favorite tracks while keeping the original melody and structure but changing the style, like transforming a pop playlist into a lo-fi study version1
. Flow Music also implements Gemini Omni Flash to let users create and share music videos, conversationally prompting the model to guide styles, subjects, and scenes to match the narrative and pacing of tracks1
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Source: Google
Google Flow was initially announced at I/O 2025 as an AI video editing suite and has since expanded into over 140 countries
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. The platform's mission remains "for creatives, by creatives," designed to streamline the content creation process by allowing users to edit, create, iterate, and animate all in one space, eliminating the need to purchase multiple platforms1
. Roman notes that "these tools started as something you put a prompt into and then get an output out of, like a coin-operated [machine]," but Google now wants to build AI products for creatives that professionals "turn to over and over again, throughout the entire creative process"4
. With these updates available today to Google AI subscribers, the company positions itself to compete in the growing market for professional-grade AI-powered creative studios, addressing the expensive and fragmented landscape that currently forces creators to juggle multiple specialized applications.Summarized by
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