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Google Doubles Down on AI Creativity With Updates Coming to Flow and Flow Music
Macy has been working for CNET for coming on 2 years. Prior to CNET, Macy received a North Carolina College Media Association award in sports writing. At last year's I/O keynote, Google announced the rollout of Flow, an AI creative studio that lets creatives use natural language prompts to generate AI videos. Utilizing a "for creatives, by creatives" mission, Flow is designed to streamline the content creation process -- allowing you to edit, create, iterate and animate all in once space, eliminating the need to purchase multiple platforms -- backed by Google's most advanced AI models. This year, Google announced several major updates coming to Google Flow and Flow Music -- Google's generative AI platform dedicated for producing music and creating songs -- at its annual developer conference, Google I/O. Elias Roman, senior director of product management at Google Labs, discussed the intersection of AI and creativity, and the company's mission to implement AI tools for powerful storytelling and creative expression. Read also: Google's AI Filmmaker Program Flow Helped Creators Make 100 Million Videos Roman outlined three creative demands that guided Flow's latest updates: a desire for cross-modality (breaking media-specific silos), a need to defragment highly fractured creative workflows and a push for more precise control and character consistency. Roman highlighted that creators frequently navigate an expensive, disjointed ecosystem of single-purpose apps, which breaks their creative "flow state." To address these common pain points, Flow is rolling out four main updates. First, Flow is transitioning from just a prompt-and-output tool into a conversational agent powered by Gemini models that acts as an end-to-end creative co-pilot with full memory of past and current projects. For instance, Flow's agentic AI can become more of a "sounding board" and brainstorming partner when it comes to deciding on the dialogue of a scene or where the plot should go next in your story. Google is also launching "Flow Tools," a feature allowing creators to use natural language to instantly code and share custom tools or workflows. With this feature, you can create specific tools, like a video resizer or shaders, without needing to know how to code. You can also choose to share any tool you made with other Flow users. Additionally, Flow will integrate a new generative model called Gemini Omni Flash, unlocking precise, video-to-video conversational editing and robust character consistency, including the user's own avatar. Google describes Gemini Omni Flash as the Nano Banana, but for making videos. This feature is now available in Flow to all global Google AI subscribers. Finally, Google is unveiling native mobile apps for Flow and Flow Music (more on this below), which will launch to enable on-the-go brainstorming and creation. Flow is now available on Android in Beta (iOS coming soon) and Flow Music is now available on iOS (Android coming soon). I was able to catch a live demo of Flow's conversational agent by planning a decade-accurate, 1980s-themed Times Square story, complete with persistent specific constraints (like adding an "Easter egg" miniature pinscher dog into every image). He also demonstrated precise, side-by-side video editing using natural language commands, custom custom tools such as custom ASCII character video rendering and a personalized avatar system. Google Flow Music, the platform for creating and sharing music, is expanding its catalog of features. For starters, more granular, precise editing is coming to Flow Music. Now, you'll be able to edit any single part of a song, such as editing lyrics, translating lyrics or reworking the beat without editing the rest of the track. You'll also now be able to create covers of your favorites tracks. With this feature, you can take your favorite full song -- keeping the melody and structure -- and change the style, like turning a pop playlist into a lo-fi study version of it. Flow Music is also implementing its latest Gemini Omni Flash model to let you create and share music videos on the platform. You can use Omni Flash to conversationally prompt the model to guide the style, scenes and essentially "direct" a music video that matches the vibe of your song. This feature is now available to all Google AI subscribers.
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Google Flow AI video editing & music tools getting dedicated apps and Omni upgrades
As its competition takes a break, Google is doubling down on video generation through Gemini, with Omni upgrades for it filmmaker and musician-focused Flow AI tools, as well as dedicated mobile apps starting on Android. Google Flow was announced last year at I/O 2025 as an AI video editing suite. The tool lets creators build out videos using assets generated by AI and their own footage, being able to do things such as manipulating camera movement and angles, extend shots, all while being able to organize assets. Google built on the tool, later adding support for "Frames to Video" which would let users provide starting and ending points for a video, with Flow bridging the gap. In April 2026, Google then launched "Flow Music" as a rebrand of ProducerAI, delivering AI tools for music production. At I/O 2026, Google has a few upgrades for these tools. That starts with dedicated mobile apps for both Google Flow and Flow Music. These dedicated apps will coexist with the web version and are designed for "flexibility" and the ability to "create on the go." Flow's video editor will launch first on Android (in beta), coming later to iOS, while Flow Music gets the reverse with an iOS debut first and Android coming later. Beyond that, both are getting upgrades on the back of Gemini Omni. In Google Flow's video tools, Omni will let creators "blend real-world inspiration with generated content" and "iterate conversationally" on the output. Omni will also improve consistency for characters in Flow creations, preserving "identity and voice" across scenes and generations. On the music side of things, Flow Music will leverage Omni to create music videos with the ability to "guide the styles, subjects, and scenes to match the narrative and pacing of your track." Omni Flash upgrades in Flow and Flow Music are available today. Other upgrades coming to Flow include the Google Flow Agent, a "creative partner" that can help you plan and reason through brainstorming a project. Google says this could be used for things such as figuring out dialogue or "plot recommendations," as well as being able to generate multiple versions of a scene to help you make a choice. Batch edits will also be available through the Agent. Google Flow Agent is available as of today, globally. Also aiding in quick edits, Google Flow Tools are effectively presets for the AI, letting you create tools that can resize video, apply certain aesthetics and effects, and more. This is also available today, with some early tools already available for use. For Flow Music, Google is bringing more precise, granular control over track edits, allowing changes such as translation or restyling only a specific part of a track instead of the whole thing. Flow Music can also now change the style of songs "while keeping the original melody and structure." More from Google I/O 2026:
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New agents, mobile apps and Gemini Omni for Google Flow and Google Flow Music
On last year's I/O stage, we introduced Google Flow, built with and for filmmakers. Since then we expanded Flow into an AI creative studio, with new capabilities in video and image generation and editing, and launched in over 140 countries around the world. Earlier this year we added a new tool to our Google Flow family, Google Flow Music, which brings Google's newest music model, Lyria 3 Pro, to artists, producers and songwriters. We're now bringing an agent for every step of the creative process, a new AI model that offers precise video editing, the ability to "vibe code" bespoke workflows and mobile applications for on-the-go creation. Let's take a closer look at what's new in Google Flow and Google Flow Music.
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Google Flow adds agentic brainstorming, more precise editing tools and sharing features - SiliconANGLE
Google Flow adds agentic brainstorming, more precise editing tools and sharing features Google Flow was one of the headline announcements at last year's I/O event, and it has once again taken center stage during this year's edition. Flow is a creative studio that's powered by various artificial intelligence models, which users can prompt to create, edit and iterate slick videos all in one place. Now one year old, Google Flow is being updated with a host of new features, and so is Google Flow Music, a generative AI platform that's dedicated to music creators. At Google I/O 2026, the company talked a lot about the intersection of AI and creativity. In a keynote, Google Labs Senior Director of Product Management Elias Roman stressed that the company sees AI as a natural tool for creative expression and storytelling. According to Roman, there are three primary creative demands guiding Flow's new updates. These are the desire for cross-modality, or to break down media-specific silos, the need to defragment extremely fractured creative workflows, and a requirement for more precise control and character consistency. Roman said that creators often have to navigate a broad ecosystem of disjointed and very often expensive single-purpose applications, and that this often tends to disrupt the "creative flow state." Google's simple solution is to evolve Flow into an all-encompassing creative platform where users can do everything in one place. To that end, Flow is getting four major upgrades. First, it's no longer just a straightforward "prompt-and-output" tool, but a conversational agent that's powered by the company's most advanced Gemini models. The idea is that Flow will act as a creative copilot that retains a full memory of previous and current projects. This means it can act as a kind of sounding board, helping users to brainstorm ideas such as the dialogue of a scene, or where the story plot should go next. There's also a new feature called Flow Tools, which enables creators to use natural language commands to share code and custom tools or workflows within the platform. Users will be able to create specific editing tools, such as a video resizer or a shader, simply by telling Flow what they need. AI agents will then create the code required and build the app. These tools can then be shared with other Flow users, Roman said. Third, Flow is getting a new model called Gemini Omni Flash, which is for more precise, conversational editing. It also helps creators to ensure more robust character consistency. According to Google, Gemini Omni Flash is similar to Nano Banana, except it's specifically focused on videos. It's rolling out globally from today for all Google AI subscribers. Last but not least, Roman talked about Flow's new native mobile apps, which are also available in Flow Music. These are for creators who need to make quick edits or do some brainstorming while they're on the go, he said. Flow is available now on Android in beta, and iOS will launch soon. For Flow Music, it's the other way around, with the iOS app available in beta now, and the Android version coming soon. Flow Music does get some additional updates of its own. The platform for creating and sharing music is getting a new music-making model in Lyria 3 Pro, and it's also being enhanced with more granular and precise editing tools, so users will be able to edit a specific section of a song, including the lyrics or a specific sound. They'll also be able to use it to translate lyrics or "rework the beat," without needing to touch the rest of the track. Another fun new feature enables musicians to create covers of their favorite songs. Roman explained that someone could take a famous song, retain its melody and structure, but change the style and lyrics to their liking. Roman said Flow Music will also be integrated with the Gemini Omni Flash model, so that users can create videos to go with their music. They'll be able to share them through the platform too.
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Inside Google's quest to build AI products for creatives
However, like the rest of the industry, a lot of it is still fly-by use. People ask Google's Gemini app to generate an image or short video clip and then move on. "These tools started as something you put a prompt into and then get an output out of, like a coin-operated [machine]," says Google Labs VP Elias Roman. Now Google wants to use its media-generation chops to build products that artists, filmmakers, and other professionals turn to over and over again, throughout the entire creative process. "We're really building a new Google product line that's entirely dedicated to creativity," Roman says. Turning Google's Flow tool into a media solution At the heart of these efforts is Flow, an online video-generation tool built by Google Labs that the company unveiled at its 2025 developer conference. Previously, Flow could generate images and 8-second video clips from text prompts.
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Google I/O 2026: Google Flow and Flow Music get Gemini Omni, AI agents, and mobile apps
Google has announced major updates for its Flow family of AI creative tools, bringing Gemini Omni-powered video generation, AI creative agents, bespoke workflow creation tools, advanced music editing features, and dedicated mobile apps. Google originally introduced Flow during last year's I/O event as a filmmaking-focused platform. Since then, the company has expanded it into an AI creative studio with video and image generation and editing capabilities available in more than 140 countries. Earlier this year, Google also launched Google Flow Music powered by the Lyria 3 Pro music model for artists, producers, and songwriters. According to Google, the latest updates bring "an agent for every step of the creative process," a new AI model for precise video editing, the ability to "vibe code" bespoke workflows, and mobile apps designed for on-the-go creation. Google is introducing Gemini Omni Flash, a new multimodal AI model that the company says can "create anything from any input," starting with video. The model combines Gemini AI with Google's generative media technologies to improve: Google describes Omni as "Nano Banana, but for video." In Flow, creators can: Gemini Omni Flash is also coming to Flow Music for AI-generated music videos. Users can conversationally direct shareable music videos by guiding: Google is also launching Google Flow Agent, an AI-powered creative assistant built with Gemini models. The company says the agent can plan and reason through complex tasks using user inputs while remaining under the creator's control. Google also says the agent brings expertise and a deep understanding of projects to assist during brainstorming, creation, and editing workflows. According to Google, the agent can: Google has also introduced Flow Tools, allowing users to create bespoke creative tools and workflows using natural language prompts without coding knowledge. Google highlighted an early-access tool called "pixelBento," developed by László Gaal, which applies lo-fi and glitch-style post-processing effects. The company also highlighted tools from partners Kat Zhang and metapuppet. Google says Flow Music is designed to help users create, iterate, and share studio-quality songs. The latest update adds more granular editing controls and expanded music video generation features. Users can now highlight and edit specific sections of songs to: Google says these edits can be made without affecting the rest of the track. Flow Music is also getting a new AI cover feature that allows users to transform the style of full tracks while preserving the original melody and structure, including creating alternate versions such as lo-fi remixes. Google says Gemini Omni Flash is now available globally for Google AI subscribers across both Flow and Flow Music. On mobile, Google has released the Flow app in Android beta for users aged 18 and above, with an iOS release planned later. The Flow Music app is currently available on iOS, while Android support is coming soon.
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Google announced major updates to Flow and Flow Music at I/O 2026, transforming them from simple prompt tools into comprehensive creative platforms. The AI creative studio now features conversational agents powered by Gemini models, Gemini Omni Flash for precise video editing, native mobile apps for on-the-go creation, and Flow Tools for custom workflow creation without coding.
At Google I/O 2026, Google unveiled substantial updates to Google Flow and Google Flow Music, shifting its AI-powered tools from simple prompt-and-output platforms into comprehensive creative ecosystems. Elias Roman, senior director of product management at Google Labs, outlined how the updates address three critical creative demands: cross-modality to break down media-specific silos, defragmentation of fractured creative workflows, and enhanced precision with character consistency
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Source: 9to5Google
The transformation reflects Google's mission to build products that creative professionals return to throughout the entire creative process, rather than one-off generation tools. Roman emphasized that creators frequently navigate an expensive, disjointed ecosystem of single-purpose apps that disrupts their creative flow state
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. The updates aim to consolidate video generation, AI video editing, image creation, and music production into unified platforms.Google Flow now functions as a conversational agent powered by Gemini models, acting as an end-to-end creative co-pilot with full memory of past and current projects. This represents a fundamental shift from coin-operated generation to collaborative partnership
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. The Google Flow Agent serves as a sounding board for agentic brainstorming, helping creators decide on scene dialogue or plot direction, generate multiple scene versions for comparison, and execute batch edits1
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Source: SiliconANGLE
This conversational capability enables creators to iterate naturally on their vision, with the AI maintaining context across sessions. The agent can help plan and reason through project development, making it particularly valuable for filmmakers working on complex narratives. The Google Flow Agent is available globally as of the announcement
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.Google integrated Gemini Omni Flash, a new generative model designed specifically for video creation, into the AI creative studio. Described as analogous to Nano Banana but for video production, Gemini Omni Flash unlocks precise, video-to-video conversational editing and robust character consistency, including users' own avatars
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. The model allows creators to blend real-world inspiration with generated content while iterating conversationally on outputs2
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Source: CNET
Crucially, Gemini Omni Flash preserves character identity and voice across scenes and generations, addressing a persistent challenge in AI video editing. Roman demonstrated this capability during a live demo featuring a decade-accurate 1980s-themed Times Square story with persistent constraints, including an Easter egg miniature pinscher dog appearing in every image. The model enables side-by-side video editing using natural language commands
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. Gemini Omni Flash is now available to all global Google AI subscribers1
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.Google launched Flow Tools, allowing creators to use natural language to instantly code and share custom tools or workflows. This feature, sometimes referred to as vibe coding, enables users to create specific utilities like video resizers or shaders without coding knowledge
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. AI agents generate the required code and build the applications based on natural language descriptions4
.Creators can share their custom tools with other Flow users, building a collaborative ecosystem of bespoke workflows. Roman demonstrated custom tools including ASCII character video rendering and personalized avatar systems during his presentation
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. Flow Tools launched globally with some early tools already available for immediate use2
.Google unveiled native mobile apps for both Google Flow and Flow Music, designed for flexibility and on-the-go creation. The apps coexist with web versions, enabling brainstorming and quick edits from anywhere
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. Flow's video editor launched first on Android in beta, with iOS coming soon, while Google Flow Music debuted on iOS first, with Android following later1
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.Related Stories
Google Flow Music, which brings the Lyria 3 Pro music model to artists, producers, and songwriters, received its own substantial updates
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. The platform now offers granular editing capabilities, allowing musicians to edit single parts of songs—such as lyrics, translations, or beats—without affecting the rest of the track1
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.Creators can now generate covers of favorite tracks, keeping the melody and structure while changing the style—transforming pop playlists into lo-fi study versions, for example
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. Gemini Omni Flash integration enables AI music generation paired with music video creation, allowing users to conversationally guide styles, subjects, and scenes to match their track's narrative and pacing2
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. These videos can be shared directly through the platform4
.Google's updates signal a strategic shift toward building a dedicated product line entirely focused on AI creativity. Google Labs VP Elias Roman noted that while media generation tools initially functioned as coin-operated machines—users input prompts and receive outputs—the company now aims to create products that creative professionals use repeatedly throughout entire projects
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Source: Google
Google Flow was originally announced at Google I/O 2025 and has since expanded into over 140 countries
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. The platform's evolution from a simple video generation tool to a comprehensive AI creative studio reflects Google's commitment to supporting filmmakers, musicians, and creative professionals with integrated, AI-powered tools that streamline workflows while maintaining artistic control and vision.Summarized by
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