Nvidia concedes China market to Huawei as export restrictions reshape AI chip landscape

Reviewed byNidhi Govil

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Nvidia CEO Jensen Huang acknowledges the company has largely conceded China's AI chip market to Huawei amid ongoing U.S. export restrictions. Despite this retreat, Nvidia reported record Q1 revenue of $81.6 billion, an 85% year-over-year increase driven by the AI boom. Huang maintains that his $200 billion CPU market forecast still includes China, signaling long-term optimism even as the company's market share in the region has evaporated.

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Nvidia Acknowledges Retreat from China Market

Nvidia has officially conceded its position in the China market to domestic competitor Huawei, marking a significant shift in the global AI chips landscape. During an interview with CNBC following the company's blockbuster earnings call, Jensen Huang stated that Nvidia has "largely conceded" China's artificial intelligence chip market to Huawei as U.S. export restrictions continue to reshape the semiconductor industry

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. "The demand in China is quite large," Huang told CNBC. "Huawei is very, very strong. They had a record year, they'll likely, very likely, have an extraordinary year coming up, and their local ecosystem of chip companies are doing quite well, because we've evacuated that market"

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. This admission comes as Washington's tightening restrictions on advanced AI chip exports have accelerated Beijing's push toward semiconductor self-reliance.

Record Earnings Despite China Setback

Despite losing ground in one of the world's largest markets, Nvidia reported record earnings that underscore the strength of the global AI boom. The company's Q1 revenue surged 85% to $81.62 billion from $44.06 billion a year earlier, representing a 20 percent increase compared to the previous quarter

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. Nvidia China sales, which once accounted for around one fifth of Nvidia's revenue in the 2023 financial year, dropped to 13 percent in 2024 and have continued to decline since

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. Huang previously stated that Nvidia had gone from dominating 95 percent of China's advanced chip market to holding zero market share

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. The company also unveiled an $80 billion share buyback program and raised its dividend from $0.01 to $0.25 per share

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. "The buildout of AI factories -- the largest infrastructure expansion in human history -- is accelerating at extraordinary speed," Huang said in a statement. "Agentic AI has arrived, doing productive work, generating real value and scaling rapidly across companies and industries"

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Nvidia Forecast Still Includes China Despite Current Restrictions

Despite the current setbacks, Jensen Huang maintains a long-term perspective on the China market. Speaking to reporters upon arrival in Taipei on Saturday, Huang confirmed that his Nvidia forecast of a $200 billion market for CPUs includes China, signaling that the company still sees significant long-term demand amid ongoing U.S.-China technology tensions

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. Central processing units have taken center stage as companies and businesses gravitate towards agentic AI - systems that perform autonomous functions - broadening demand beyond graphics processing units, or GPUs, that are used to train large models

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. During an earnings call on Wednesday, Huang said Nvidia's new Vera central processors give it access to this new $200 billion market

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. Huang is in Taipei ahead of next month's Computex trade show and said he would also meet with TSMC, the world's largest contract chipmaker which makes many of the advanced semiconductors powering the trend towards AI

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U.S. Export Restrictions Reshape AI Chip Market

The erosion of Nvidia's position in China can be largely attributed to escalating U.S. export restrictions driven by national security concerns. In 2022, the Biden administration restricted deliveries of Nvidia's A100 and H100 chips to China

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. The Trump administration continued to block the company's exports, preventing Nvidia from selling its most advanced Blackwell chips to Chinese companies last year

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. While the U.S. government approved sales of Nvidia's H200 chips to select Chinese customers at the beginning of the year, with the U.S. government set to collect a 25 percent fee, there have reportedly been no deliveries

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. Sources speaking to Reuters state that approved customers include Alibaba, Tencent, and even TikTok owner ByteDance, each of which are permitted to purchase up to 75,000 chips

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. "They chose not to [buy the H200]," said Trump, speaking to reporters after his recent visit to Beijing, where Huang was also present. "They want to try and develop their own"

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Jensen Huang Challenges GPU-Nuclear Weapons Comparison

Amid the debate over export controls, Jensen Huang has been vocal in his opposition to comparing AI chips to weapons of mass destruction. Speaking as a guest at Stanford's CS 153 Frontier Systems course, Huang addressed industry comparisons made by leaders like Anthropic's Dario Amodei, who likened selling advanced AI chips to China to selling nuclear weapons to North Korea

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. "What I'm fundamentally against, and it makes no sense, is to compare Nvidia GPUs to atomic bombs," Huang said. "There are a billion people with Nvidia GPUs; I advocate Nvidia GPUs to all of you, to my family, my kids, to people I love -- but I don't advocate atomic bombs to anybody. So that analogy is stupid"

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. Huang argues that the world should use the American tech stack and that blocking adversarial countries from accessing it would be detrimental to U.S. advantage

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. Critics counter that this dual-use technology could fuel adversaries' military capabilities, enabling them to develop advanced artificial intelligence for military purposes using Nvidia chips

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. The debate highlights the tension between maintaining technological leadership through market dominance versus restricting access to prevent potential military applications that could erode the U.S.'s strategic edge.

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