AI costs now exceed employee salaries at Nvidia as compute expenses reshape corporate budgets

Reviewed byNidhi Govil

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Companies are discovering that AI automation comes with an unexpected price tag. At Nvidia, compute costs already surpass employee expenses, while Uber burned through its entire 2026 AI budget in just months due to token-based pricing. As global IT spending climbs to $6.31 trillion, businesses face mounting pressure to prove AI investments deliver measurable returns.

AI Costs Outpace Human Salaries at Major Tech Companies

The economics of AI automation are forcing corporate leaders to reconsider their technology budgets in ways that seemed improbable just months ago. At Nvidia, the shift is already stark. "For my team, the cost of compute is far beyond the costs of the employees," Bryan Catanzaro, vice president of applied deep learning at Nvidia, told Axios

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. This revelation signals a fundamental change in how AI costs are reshaping the balance between human and machine expenses across corporate America.

Source: Digit

Source: Digit

The pattern extends well beyond AI infrastructure providers. Uber has exhausted its entire 2026 AI budget months ahead of schedule, primarily due to token costs from heavy use of coding models like Claude Code

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. The ride-hailing company's chief technology officer Praveen Neppalli Naga admitted to The Information that he's "back to the drawing board because the budget I thought I would need is blown away already"

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. Even smaller operations face similar challenges, with Swan AI CEO Amos Bar-Joseph reporting that his four-person team accumulated AI expenses of $113,000 in a single month

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Token-Based Pricing Transforms AI Into Metered Operating Expense

The high volume of tokens consumed by AI agents has turned what companies initially viewed as a productivity tool into a recurring operational cost that rivals payroll. Token-based pricing for AI models means every request, every line of code generated, and every task completed adds to the bill

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. Software engineers running multiple AI agents simultaneously in the background are discovering these costs accumulate faster than traditional software licenses. Some power users are engaging in what's been dubbed "tokenmaxxing," with individual engineers racking up monthly token bills exceeding $150,000

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. One Stockholm-based software engineer told The New York Times, "I probably spend more than my salary on Claude."

Source: Inc.

Source: Inc.

AI vs Human Workers: The Economic Reality Check

Despite widespread layoffs in tech—with more than 92,000 job cuts across nearly 100 companies in 2026 so far

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—the economics of AI automation reveal a surprising truth: human labor remains cheaper in most cases. A 2024 MIT study found that AI automation would be economically viable in only 23% of roles where vision is a primary component, meaning humans are more cost-effective 77% of the time

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. This creates what Keith Lee, an AI and finance professor at the Swiss Institute of Artificial Intelligence's Gordon School of Business, calls "a short-term mismatch" between AI expenses surpassing employee salaries and the actual value delivered.

Source: TechSpot

Source: TechSpot

Global IT Spending Surges as AI Infrastructure Demands Grow

Gartner forecasts global IT spending will reach $6.31 trillion in 2026, marking a 13.5% increase from 2025

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. "As AI workloads scale, data center investment is ramping rapidly, which in turn is driving increased demand for high-performance compute," said Gartner's distinguished vice president analyst John-David Lovelock

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. Big Tech firms have announced $740 billion in capital expenditures this year, a 69% increase from 2025

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. McKinsey data suggests AI spending as operational cost may reach $5.2 trillion by 2028, with $1.6 trillion from data center spending and $3.3 trillion from IT equipment, potentially surging to $7.9 trillion by 2030

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Pricing Competition and the Path to Economic Viability

The cost of using AI agents has become a competitive battleground among providers. One OpenAI investor told Axios that concerns over token costs could benefit the company, as they believe Codex uses tokens more efficiently than Anthropic's Claude Code

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. Anthropic has responded to rising demand by adjusting its pricing upward, while AI software fees have increased by 20% to 37% over the past year according to spending management firm Tropic

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. Nvidia CEO Jensen Huang has even proposed giving software engineers AI tokens equal to roughly half their base salary as a recruiting tool

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Digital Workers Increasing Budgets Without Clear ROI

The pressure to demonstrate return on investment is intensifying as digital workers drive up operational expenses without proven productivity gains. Brad Owens, vice president of digital labor strategy at Asymbl, noted that "the tone is shifting a bit more into what is the true value of a worker... human or digital?"

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. Companies accountable to shareholders face mounting scrutiny to show that AI investments translate into measurable business results. Federal Reserve data shows only 18% of companies had adopted AI tools as of late 2025, representing 68% growth in adoption rate since September 2025

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. Looking ahead, Gartner predicts inference costs for large language models with 1 trillion parameters will plummet by more than 90% over the next four years, potentially shifting the economics dramatically

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. Industry experts predict a move from flat subscription models to usage-based pricing as companies seek to align costs with actual value delivered. Until AI proves both cheaper and more predictable at scale, compute costs will remain a balance-sheet concern rather than the cost-saving solution many executives anticipated.

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