Samsung Smart TVs introduce AI Shopping through Glance partnership on millions of screens

Agentic AI commerce comes to Samsung's smart TVs

An agentic commerce experience is launching across Samsung smart TVs in the United States, the electronics giant announced today. The launch is thanks to new integration with Glance, an AI software company owned by InMobi. In effect, Glance's AI platform will run on Samsung's Tizen operating system, and allow Samsung smart TVs to facilitate AI-powered and interactive shopping. For those with a Samsung TV, this means their devices will allow for a whole new level of interactivity, done either through voice commands or with a remote control. It will let users create personal shopping lists, explore products, and even make purchases.

Samsung with Glance Bring AI Shopping Feature to Smart TVs

In the world of AI, Korean giant Samsung is taking another leap after partnering with Glance, a global technology giant specializing in building an AI-led agentic e-commerce platform. Samsung is planning to release this feature, focusing on American markets first, and might expand it to other markets in the future. The press release confirmed that they will be releasing "a personalized, AI-powered Shopping Destination." * Make Telecom Talk My Trusted Source Also Read: Samsung FCC Listing Reveals a 'Galaxy Z Fold Wide' Model Samsung Announces Partnership with Glance for AI-Driven Shopping for Smart TVs Samsung and Glance will work together to integrate "Personalized AI" capabilities, focusing on e-commerce shopping into modern Smart TVs. Integration of this feature will give users access to a two-way, interactive shopping experience on the TV itself without relying on a smartphone. How does it work? Samsung's current Taizen OS for TVs will get this AI shopping feature integrated mostly through an update, turning a smart TV into a generative-AI-powered, interactive shopping platform in your living room. Glance's AI-powered ecommerce platforms create personalised shopping feeds and virtual wardrobes, which will give Samsung viewers access to explore fashion accessories and even lifestyle products without the need for a smartphone directly. Viewers can also access a dedicated "Glance App" under the "For You" and "Apps" tab on the homescreen of the smart TV.

Samsung Teams With Glance to Put Agentic Commerce On TV | PYMNTS.com

The integration, announced Tuesday (June 23), will see Glance's artificial intelligence (AI) platform run on Samsung's Tizen OS, letting people shop from their living rooms. "Samsung has always believed the television is more than just an entertainment device-it's the centerpiece of the home," Maya Harris, Samsung vice president of business development and strategic partnerships, said in a news release. "Glance's agentic shopping experience brings that belief to life, meeting consumers in moments of inspiration with personalization and intelligence that only this screen can deliver." According to the release, the Glance platform allows for "two-way, interactive shopping" on the TV, letting viewers create personalized shopping feeds and browse fashion, accessories and lifestyle products with no need for a smartphone or a secondary device. By working with Samsung, the release added, Glance gets access to a distribution network few commerce platforms could reach on their own. The collaboration is now live on all 2020 and later Samsung TV models in the U.S., where consumers can find the Glance app on their "For You" and "Apps" tabs on Samsung televisions. "The TV has always been the largest screen in the home -- the place where culture, content, and aspiration converge," said Naveen Tewari, CEO and founder at Glance and its parent InMobi. "For years, the industry talked about intelligent shopping: commerce that understands context, anticipates intent, and meets consumers in the moment they're already in. With Samsung, that's no longer a roadmap item. It's live, at scale, on millions of screens." The partnership comes at a moment when consumers are turning to AI for help with shopping, but aren't yet ready to cede total control to the technology. That's according to new research from PYMNTS Intelligence's May 2026 Consumer AI Benchmark, which shows that while consumers are embracing AI-powered commerce tools, most remain hesitant to give up final decision-making authority in higher-stakes scenarios. Tasks centered around discovery, comparison shopping and information gathering are all seen as natural fits for AI, the research shows. However, tasks that involve payments, financial commitments and irreversible decisions called for more demand for human oversight. "The findings suggest that the next phase of AI adoption will depend less on the sophistication of the technology itself and more on whether businesses can calibrate the balance between automation and human control," the report added.