Samsung Smart TVs introduce AI Shopping through Glance partnership on millions of screens

Samsung Smart TVs Transform Into AI Shopping Destinations

Samsung Smart TVs are getting a significant upgrade as the electronics giant introduces AI shopping capabilities through a partnership with Glance, an AI software company owned by InMobi. The collaboration brings agentic AI commerce directly to television screens across the United States, turning what has traditionally been an entertainment device into an interactive e-commerce platform 1

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. Glance's AI platform now runs on Samsung's Tizen operating system, enabling two-way interactive shopping experiences that let viewers explore fashion and lifestyle products, create personalized shopping feeds, and make purchases without reaching for their smartphones 3

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How the AI-Powered Shopping Feature Works

The integration operates through Glance's AI-powered shopping feature, which Samsung is rolling out via software updates to its Tizen operating system. Users can access the dedicated Glance app through the "For You" and "Apps" tabs on their Samsung television home screens 2

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. The AI-driven consumer technology enables viewers to interact with products using voice commands or their remote controls, creating shopping lists and exploring items during moments of inspiration. Glance's generative-AI capabilities generate personalized shopping feeds and virtual wardrobes, allowing consumers to browse fashion accessories and lifestyle products tailored to their preferences 2

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Scale and Availability Across Consumer Electronics

The collaboration is now live on all 2020 and later Samsung TV models in the United States, giving Glance access to a distribution network that reaches millions of screens—a scale few e-commerce platforms could achieve independently 3

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. "Samsung has always believed the television is more than just an entertainment device-it's the centerpiece of the home," said Maya Harris, Samsung vice president of business development and strategic partnerships. "Glance's agentic shopping experience brings that belief to life, meeting consumers in moments of inspiration with personalization and intelligence that only this screen can deliver" 3

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. While the initial launch targets American markets, Samsung may expand these interactive shopping experiences to other regions in the future 2

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Consumer Adoption and the Balance of Control

Naveen Tewari, CEO and founder at Glance and its parent InMobi, emphasized the significance of this shift in smart home devices: "The TV has always been the largest screen in the home -- the place where culture, content, and aspiration converge. For years, the industry talked about intelligent shopping: commerce that understands context, anticipates intent, and meets consumers in the moment they're already in. With Samsung, that's no longer a roadmap item. It's live, at scale, on millions of screens" 3

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However, research from PYMNTS Intelligence's May 2026 Consumer AI Benchmark reveals important nuances about consumer readiness for AI-powered commerce. While consumers embrace AI for discovery, comparison shopping, and information gathering, most remain hesitant to surrender final decision-making authority in higher-stakes scenarios involving payments and financial commitments 3

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. This suggests that the success of personalized shopping platforms on Samsung Smart TVs will depend on striking the right balance between automation and human oversight—letting AI assist without removing consumer control from critical purchasing decisions.