Salesforce acquires Contentful to power dynamic content orchestration for Agentforce
Salesforce signed a definitive agreement to acquire Berlin-founded Contentful, the headless CMS platform serving 4,800+ enterprises. The deal, reportedly valued between $1 billion and $1.5 billion, gives Agentforce a native content layer for dynamic, personalized experience assembly across channels—completing Salesforce's vision for AI-driven customer interactions.