Musk's xAI races to get Wall Street firms using Grok chatbot before SpaceX IPO

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Elon Musk's xAI is aggressively recruiting Wall Street firms to test its Grok chatbot as it seeks to boost revenue before SpaceX's expected IPO next month. Apollo Global Management and Morgan Stanley have begun using Grok internally, though adoption remains limited. The AI startup faces an uphill battle to compete with OpenAI and Anthropic in the finance sector.

xAI Pushes Grok Chatbot to Wall Street Firms Amid Revenue Pressure

Elon Musk's xAI has recruited multiple Wall Street firms with ties to his business empire to test its Grok chatbot, marking an aggressive push to bolster revenue ahead of parent company SpaceX's anticipated initial public offering next month

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. Apollo Global Management and Morgan Stanley have begun using Grok internally alongside software from other AI model makers, according to people familiar with the matter

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. Valor Equity Partners is also testing the platform, though financiers are rarely using the chatbot for actual work tasks, some sources indicated

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Source: Japan Times

Source: Japan Times

Finance Sector Growth Strategy Faces Adoption Challenges

The artificial intelligence venture is moving with urgency to boost revenue by selling chatbot subscriptions and access to its computing resources before the SpaceX IPO

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. Much of xAI's sales to date have come from deals with Musk's other ventures, including SpaceX and Tesla, raising questions about the company's ability to attract independent customers

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. In the runup to its merger with SpaceX, xAI was burning through almost $1 billion per month

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xAI is pitching its Grok chatbot as a tool for gathering internal company information for performance reviews and for using data from Musk's social media platform X

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. The company is focusing on training Grok for work in the finance sector by teaching it to read documents and Excel spreadsheets and to handle financial modeling

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SpaceX IPO Creates High-Stakes Deadline for xAI

It was reported in April that SpaceX was demanding that banks, lawyers and other advisers who want access to the company's long-awaited IPO must subscribe to Grok

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. Some banks have agreed to spend millions on Grok subscriptions and have begun integrating it into their IT systems

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. The SpaceX IPO is expected to raise more than $50 billion at a valuation of upwards of $1 trillion, meaning banks could realize fees of more than $500 million for advising on the listing

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Source: PYMNTS

Source: PYMNTS

Competing with OpenAI and Anthropic in Financial Tasks

The tools from xAI are widely viewed as inferior to those of rivals OpenAI and Anthropic PBC for the finance industry

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. Other AI startups, including OpenAI and Anthropic, had already introduced AI for financial analysts before xAI's recent push

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. In March, xAI was hiring bankers and private credit lenders to provide lessons as part of the company's effort to make Grok better at offering financial strategies

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. The company aimed to recruit Wall Street bankers, portfolio managers, traders and credit analysts for its data annotation teams that train the chatbot to reason through things like leveraged loan syndication and collateralized loan obligations

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Infrastructure Development Fueled by Major Funding Round

When xAI announced in January, before its acquisition by SpaceX, that it raised $20 billion in a Series E funding round, the company said the financing would "accelerate our world-leading infrastructure buildout, enable the rapid development and AI product deployment reaching billions of users, and fuel groundbreaking research advancing xAI's core mission: Understanding the Universe"

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. Despite this substantial capital injection, the company's high burn rate and reliance on Musk's ecosystem for revenue suggest xAI faces significant pressure to prove it can compete independently in the crowded AI market. The coming weeks will reveal whether Wall Street firms embrace Grok for reading documents and financial tasks, or if the mandatory subscriptions tied to the SpaceX IPO represent a temporary boost rather than sustainable finance sector growth.

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