60% of U.S. Consumers Say AI in Brand Messaging Is a Turnoff as Trust Plummets, Survey Reveals
A new WordPress VIP survey of 2,000 respondents finds that 60% of U.S. consumers view AI in brand messaging as a turnoff, while 86% don't fully trust AI-generated answers. The research reveals a growing tension as brands race for AI visibility while consumers demand transparency, human connection, and clear attribution in their digital experiences.