Study claims 95% of players enjoy AI NPCs, but limitations spark debate over generative AI
A University of Bristol study conducted with Meaning Machine found that 95% of 68 players enjoyed generative AI-powered NPCs in Dead Meat, a murder mystery game. However, the small sample size, 20-minute playtime, and the studio's vested interest in the technology raise questions about whether AI characters in video games can truly replace human-written content.