Apple raises Mac and iPad prices as AI chip shortage drives memory costs up fourfold
Apple has raised prices across its Mac and iPad lineups by up to $500, citing an unprecedented surge in memory chip costs driven by AI data center demand. The MacBook Pro now starts at $1,999, up from $1,699, while the iPad Air jumped from $599 to $749. Memory prices have quadrupled since Q4 2025 as AI chipmakers like Nvidia secure long-term supply deals, leaving consumer electronics makers scrambling.