China turns faces into rentable assets as AI dramas explode, paying up to $700 per likeness
Chinese platforms now pay people $15 to $700 to license their faces for AI-generated dramas and ads. With over 95% of 128,000 microdramas using AI in Q1 2026, demand is surging. But lawyers warn that once a face enters the marketplace, its owner loses long-term control over how it's used, modified, or distributed.