Instacart Ends AI Pricing Tests After FTC Investigation and Public Backlash Over Price Discrepancies
Instacart has terminated its AI pricing tests following regulatory scrutiny and consumer outcry. A study found that shoppers saw different prices for the same items from the same store, with variations averaging 13% and potentially costing families an extra $1,200 annually. The Federal Trade Commission launched an investigation, and lawmakers including Sen. Chuck Schumer demanded transparency. The company will no longer allow retailers to use its Eversight technology for pricing experiments.