Razorpay Sarvam AI bring voice-first conversational commerce to India's multilingual users
Razorpay has partnered with Sarvam AI to launch voice AI conversational commerce in India, starting with Swiggy on the Indus App. Users can now discover products, place orders, and complete payments by speaking in Indian languages. With over 950 million internet users but only 200 million shopping online, the partnership aims to make digital commerce accessible through natural language interactions.